There are a lot of interesting conferences happening in the MR community (many of which I am missing!) about change and the direction MR is taking. The question is who will survive? Will it be the Goliaths of market research who seem reluctant to change the old ways or the new age firm David’s with radically different approaches in their DNA? In an ideal world it should be a bit of both. The big firms lead with innovation and therefore lead the industry and a bunch of smaller firms cut through the clutter. Is that happening? Maybe a little. Is enough happening? Probably not.