The world in which we add value currently is changing quickly – we need to consider where we can profitably bring our MR skillsets to bear in future. Continue reading »

2012 is almost behind us; time reflect on the year in Research from the Client-side perspective – here are seven observations about what to me seemed to characterize the world of MR in 2012. Continue reading »

I think both Suppliers and client-side Researchers need to correct our approach to be more persuasive, not less – and have a more bold but business-attuned approach to putting our view of “the truth” on the line. Continue reading »

I manage a very small (essentially 2 people) market research department in a large organization in Portland, Maine. So I approached TMRE from the client side – looking to learn some best practices, gain some new insights, and scope out some potential vendors.

After attending 20 sessions and keynotes and sending out 283 recap tweets, I’ve narrowed down my list to my personal Top 10 Favorite Sessions at TMRE. Here they are, in no particular order: Continue reading »

An article in the July 2011 issue of Research Live got me thinking about how much industry structures in MR could change in the coming years. Continue reading »

There were some great discussions that stemmed from my previous post about the “Limiting Adjective of ‘Marketing’ Research.” Some really insightful responses that exhibited multiple perspectives on the topic! The conversation also led to a question being asked in the GreenBook Research Industry Trends (GRIT) study, and early results showed that 42% said “yes, we need to develop a new term that is more reflective of what our business is today.” Even though this is not the majority, it does indicate a divide in how our industry views itself. I’m excited to continue the ride and see how things progress over the next few years. Continue reading »

In conjunction with other forward-thinking research companies (BrainJuicer, Mesh Planning, and KL Communications) and an advertising agency (GSD&M), we have submitted a panel idea for SXSWi 2012. SXSW has received 3,600 submissions and only 500 panels can make it to the event. So this post is to request your individual vote to make sure that this Market Research Panel makes it to this high-profile event. Continue reading »

All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being marginalized. And the CEO has seemingly fallen in love overnight with social media alternatives. And what’s bad for marketing should be bad for marketing research. After all, we are merely a supporting act for the marketing department. Continue reading »