Here are some of the most popular of the 2,032 unique URLs shared on the Twitter #MRX channel in the past two weeks. Continue reading »

Of the 2035 unique links shared on #MRX over the last two weeks, here are 10 of the most retweeted… Continue reading »

Of the 1,966 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted. Continue reading »

It turns out that not all trade associations are what we may think they are – fighters for truth, justice, etc. Some exist for the benefit of its members only, rather than for the benefit of the industry as a whole, with the members reaping the benefits thereof. Continue reading »

Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading »

I don’t know about you, but I’d rather do meaningful research that will be put to good use than something no one will ever use. Market research is waking up to the potential that new technology and, especially, new thinking can offer. Continue reading »

Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego yesterday. “This is the first time I have ever spoken to a market research conference. Please aim tomatoes and eggs at my head so I can keep my jacket clean!” He was candid, humble and disarming. Continue reading »

I have read countless articles expressing the viewpoint that the new opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, neuro-monitoring, etc.) are merely new tools in our toolbox. I don’t agree with that politically correct argument. I think these new tools are the replacements. Which means “the survey” and “some groups” are going the way of the dodo bird. Continue reading »

Ah Conference Season! That time of year when all of the myriad organizations within the market research space all vie for the attention, dollars, and attendance of everyone in the industry. For those of us who tend to get invited to participate in these things a lot one of the critical questions we have to ask is which organization has a mission that I want to support and will also best serve my business interests. Continue reading »

Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other. Continue reading »