Announcing the publication of the 12th Edition of the GreenBook Research Industry Trends (GRIT) Report. Continue reading »

It’s time for the next phase of the GreenBook Research Industry Trends Study! Continue reading »

The MRMW conference in Cincinnati next week is SOLD OUT at +300 attendees, so due to overwhelming demand we’ve negotiated a special opportunity for anyone else in that wanted to attend but didn’t make it in in time, or couldn’t make it for other reasons. Continue reading »

The world of marketing research is changing; as researchers, we need to change or risk becoming irrelevant. Continue reading »

Despite reaching critical milestones such as global ubiquity of mobile coverage, 30% global penetration of smartphones (over 60% in the U.S.), overtaking the PC in shipments, and this week reaching the milestone of 1,000,000 apps available in the marketplace some naysayers hold on to the idea that the mobile revolution is an isolated event, not an evolutionary leap. In this post I’m going to try to put the arguments to rest and prove that 2011 was the tipping point. Continue reading »

BAQMaR President Tom De Ruyck was gracious enough to ask GreenBook and myself to help raise awareness of the event, and since I love contests we decided to do something fun. Here is the scoop:

Create a short (less than 2 minute) video on the future of market research. It can encompass virtually any idea, viewpoint, or concept: it just needs to be creative and short. It can be a presentation, video, CGI, etc…; use whatever technique works best for you.The goal here is to promote new thinking and have fun while doing it. Continue reading »

Conference season is almost over, but we have 4 more left over the next few weeks: ESOMAR 3D Digital Dimensions 2011, the Festival of NewMR, The Market Research Event, and MRIA Digital Conference: Some Like It Mobile. Continue reading »

Ah Conference Season! That time of year when all of the myriad organizations within the market research space all vie for the attention, dollars, and attendance of everyone in the industry. For those of us who tend to get invited to participate in these things a lot one of the critical questions we have to ask is which organization has a mission that I want to support and will also best serve my business interests. Continue reading »

Been too busy to keep up with the research news your colleagues are sharing on Twitter? Of the 1,577 unique links shared on the Twitter #MRX community this past two weeks, here are ten of the most popular. Continue reading »

Tom Anderson writes one of the best deconstructions of some of the critical issues impacting MR today. I consider this a “must read” piece; you might not agree with all of his points, but as always Tom creates a cogent and compelling argument for the need for radical grass roots reinvention of our industry. Continue reading »