Focus Groups

Focus groups are guided discussions with a selected group of individuals to gather opinions on a specific topic or product. Moderators lead the conversation, capturing insights and feedback for analysis.

The Rise of Online Market Research in APAC: Advantages of Doing Different types of Market Research Studies Online

Focus on APAC

The Rise of Online Market Research in APAC: Advantages of Doing Different types of Market Research Studies Online

The market research industry in the Asia Pacific region is undergoing an exciting transitional phase. It is steadily making a much-needed transition t...

SS

Sandeep Singh

Managing Director, APAC at InnovateMR

Latest

Breaking Out of the Box: Leveraging New Technology with Randall Beard
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The Greatly Maligned Focus Group

Gain & Retain®

The Greatly Maligned Focus Group

May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The po...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Neuroscience in Market Research: Beyond the Hype

Neuroscience in Market Research: Beyond the Hype

In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...

Hunter Thurman

Hunter Thurman

President at Alpha-Diver

How Video Insights Help Brands Connect with Target Consumers

How Video Insights Help Brands Connect with Target Consumers

Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...

Marina Ilishaev

Marina Ilishaev

Vice President, Product Marketing at Suzy

Strengthening B2B Relationships through Engagement

Focus on APAC

Strengthening B2B Relationships through Engagement

Improving B2B relationships in the post-Covid world.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

From URL to IRL: How Top Brands Are Meeting Consumers Where They Are
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Designing Surveys Optimized for Modern Sampling Technologies

Research Methodologies

Designing Surveys Optimized for Modern Sampling Technologies

How to improve your survey design.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey

Research Methodologies

A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey

An insider’s look into the online panelist experience.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

A Researcher Who Became a Respondent (Part One): Fixing Data Quality at the Source

Research Methodologies

A Researcher Who Became a Respondent (Part One): Fixing Data Quality at the Source

How can we improve the sampling process itself?

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

The Biggest Challenges Facing Millennials Going into 2022 and Beyond

Focus Groups

The Biggest Challenges Facing Millennials Going into 2022 and Beyond

Millennials: their drivers of happiness and their biggest challenges.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

What Does “The Office” Have in Common with the Market Research Sample Supply Chain? 


Insights Industry News

What Does “The Office” Have in Common with the Market Research Sample Supply Chain? 


Similar to the realm of video streaming services, the MR sample space faces increased fragmentation.

Patrick Stokes

Patrick Stokes

CEO & Founder at Rep Data

Attracting the Right Members for a Successful Community

Research Methodologies

Attracting the Right Members for a Successful Community

Discussing how to find the right respondents for your market research.

Emily James

Emily James

Insights Marketer at FlexMR

The Problem with Blaming the Survey for Poor Data Quality

Research Methodologies

The Problem with Blaming the Survey for Poor Data Quality

Respondent experience remains key to producing quality sample data.

Terence McCarron

Terence McCarron

CEO & Founder at OpinionRoute

Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)

CEO Series

Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)

A discussion on panel sample with market research industry leaders.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How to Talk to Me: What Clients Really Think of Your Marketing

Mastering Insights Communications

How to Talk to Me: What Clients Really Think of Your Marketing

A discussion of what clients are looking for in agency partners.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Online DIY Sample Tools, Not A Fit For Most

Research Methodologies

Online DIY Sample Tools, Not A Fit For Most

DIY sample buying may look easy, but looks can be deceiving.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Supply, Demand and Sustainability in Market Research

Focus Groups

Supply, Demand and Sustainability in Market Research

The insights industry is facing a global supply shortage.

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

What Are The Consumer and Societal Reactions Towards Electric Vehicles?

Focus Groups

What Are The Consumer and Societal Reactions Towards Electric Vehicles?

Understand the impact of the unfolding EV revolution on communities, brands, and public consciousness.

Alex Bryson

Alex Bryson

Content & Product Marketing Executive and VP of Marketing at Pulsar Platform

GreenBook Future List Spotlight: Mark David Alvarez

Customer Experience (CX)

GreenBook Future List Spotlight: Mark David Alvarez

GRIT Future List honoree, Mark David Alvarez, tells us about his quest to champion digital research in a highly face-to-face research-centric market.

Greenbook

Greenbook

5 Considerations for Human Factors Testing

Research Methodologies

5 Considerations for Human Factors Testing

The medical device industry is an innovation hot spot. Here are five pitfalls to avoid so your project can be completed without unexpected interruptio...

Christine Lally

Christine Lally

President at Fieldwork Boston

Essentials When Building an Online Sample Platform

Research Technology (ResTech)

Essentials When Building an Online Sample Platform

The three-building blocks you need to master to build a reliable, representative online sample platform.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Is In-Person Research Dead? Or Just Hibernating?

Research Technology (ResTech)

Is In-Person Research Dead? Or Just Hibernating?

Remote research has its limits. But is remote research gone for good?

Brett Watkins

Brett Watkins

CEO at L&E Research

Communities: The Key to Strategic Research in the COVID-Era?

Research Methodologies

Communities: The Key to Strategic Research in the COVID-Era?

Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

The Five Clear Steps to Successful Product Testing Right Now

The Five Clear Steps to Successful Product Testing Right Now

Product testing during COVID is possible with these must-know steps.

Rebecca West

Rebecca West

Rare Honesty Sparks Rare Disease Drug’s Next Big Leap

Rare Honesty Sparks Rare Disease Drug’s Next Big Leap

A client’s breakthrough therapy versus the most popular treatment. Who would win?

Carol Tobler

Carol Tobler

Director, Quant Operations at Shapiro+Raj

The Power of a Pivot: Recovering Stronger With Compliant, First Party Data At Scale

The Power of a Pivot: Recovering Stronger With Compliant, First Party Data At Scale

The playbook for helping clients make informed data decisions.

Caroline Frankum

Caroline Frankum

Global CEO, Kantar, Profiles Division

Still More Dirty Little Secrets of Online Panels

Research Methodologies

Still More Dirty Little Secrets of Online Panels

Nearly half of your panel data is trash. Here is how to fix it.

Ron Sellers

Ron Sellers

What Would You Ask The World’s Largest Focus Group?

What Would You Ask The World’s Largest Focus Group?

Do know which key topics, opinions, and brands consumers are talking about? One tool can help you make sense of chatter from across the web.

Mercedes Lois

Mercedes Lois

Five Challenges to Overcome for Successful Market Research Online Communities

Research Methodologies

Five Challenges to Overcome for Successful Market Research Online Communities

Market research online communities can deliver unbeatable insights instantly and provide great ROI.

Lisa Boughton

Lisa Boughton

Director & Co-Founder at Angelfish Fieldwork

National Pork Board Uses Reinvented A+U to Understand the Demand Landscape for Pork

National Pork Board Uses Reinvented A+U to Understand the Demand Landscape for Pork

How the National Pork Board uncovered a clear path to innovation.

Paul Metz

Paul Metz

Executive Vice President at C+R Research

Traditional Online Panel vs. Programmatic Sample

Research Methodologies

Traditional Online Panel vs. Programmatic Sample

Learn how to decide between a programmatic vs an online panel.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Rethink River Sampling: The Savior of Your Panel Recruitment Strategy

Rethink River Sampling: The Savior of Your Panel Recruitment Strategy

Discover 3 new ways to integrate traditional and river sampling.

Mario Carrasco

Mario Carrasco

How to Ensure You’re Recruiting the Right Study Participants

How to Ensure You’re Recruiting the Right Study Participants

Recruiting the best participants is crucial for quality sample

Anton Nicolaides

Anton Nicolaides

Partner, Business Development & Research at Decision Point Research

Why Focus Groups Are Essential to CX

Why Focus Groups Are Essential to CX

Utilizing focus groups to gain insights for CX and marketing success

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

Recruiting Participants the Same Way and Expecting Different Results

Recruiting Participants the Same Way and Expecting Different Results

Pessimism about online sample quality abounds. This article discusses how recruiting through social networks can benefit the industry.

Hugh Carling

Hugh Carling

Co-Founder at Liveminds

6 Reasons Why Market Researchers are Adopting Online Qual

6 Reasons Why Market Researchers are Adopting Online Qual

MRX professionals are leveraging online qual for faster, better feedback

Ray Fischer

Ray Fischer

The Shopper’s Nest Community: Where Insights are Born, Relationships Nurtured & Sales Grow

The Shopper’s Nest Community: Where Insights are Born, Relationships Nurtured & Sales Grow

Maru/Matchbox created a private online insight community for Nestlé USA

Megan Paul

Megan Paul

Using itracks Video Chat to Further Understand Consumer Segments

Using itracks Video Chat to Further Understand Consumer Segments

itracks utilized its video interview software to gain deeper understanding of Anki’s target segments

Dan Weber

Dan Weber

Owner at Itracks

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Engagement-driven, social approach to online product testing.

Lisa Yu

Lisa Yu

Vice President at Ipsos Social Media Exchange

Three New Qualitative Research Technologies That Will Change Marketing and Innovation

Research Technology (ResTech)

Three New Qualitative Research Technologies That Will Change Marketing and Innovation

Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.

Monica Zinchiak

Monica Zinchiak

Machine Learning Bolsters Market Research

Research Technology (ResTech)

Machine Learning Bolsters Market Research

From big data to predictive answers and targeting, machine learning technology is changing the market research industry.

Frank Smadja,

Frank Smadja,

Reaching for the Stars While Standing on a Garbage Pile

Insights Industry News

Reaching for the Stars While Standing on a Garbage Pile

Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.

Ron Sellers

Ron Sellers

Research Methodologies

Build a Winning Loyalty Program Strategy for Your Panel

This article outlines the four key building blocks for creating a great panel loyalty program strategy.

Kathryn Felke

Kathryn Felke

The Publisher’s Secret Weapon: Using Self-Declared Data to Build Audience Profiles

Research Methodologies

The Publisher’s Secret Weapon: Using Self-Declared Data to Build Audience Profiles

Publishers need to drastically expand their ability to provide the self-declared data that Facebook, Google, and more have made commonplace.

Kevin Gianatiempo

Kevin Gianatiempo

Senior Vice President - Partnerships & Alliances at Cint

CEO Series

2 Essential Questions You Need to Be Asking Your Data Provider

The two essential questions you should ask your data provider to gain a better understanding of research participants – and why it matters.

Melanie Courtright

Melanie Courtright

3 Reasons Why Online Surveys are Better Today Than A Year Ago

There have been many advancements in the evolutionary process of online survey technology and online sampling.

Jim Whaley

Jim Whaley

General Manager - Insights & Strategy at Gazelle Global US

Research Methodologies

Ever Thought of Researching Ethnic Minorities Online?

A treasure trove of insights awaits those with the confidence to challenge mistaken assumptions and to give a voice to ethnic minorities.

Marie-Claude Gervais

Marie-Claude Gervais

Research Methodologies

The High Cost of Cheap Sample

The fact is, bad or “cheap” sample can give you information that is dead wrong.

Rob Berger

Rob Berger

Welcome to the Third Age of Focus Groups

Research Methodologies

Welcome to the Third Age of Focus Groups

FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Data Science

The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)

Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Focus Group Moderation: It Isn’t What They Say, It’s What You Hear

Focus Groups

Focus Group Moderation: It Isn’t What They Say, It’s What You Hear

It’s hard not to think you know everything. I find this to be true in most realms, but especially in the world of market research.

Kerry Walsh

Kerry Walsh

Insights Industry News

Are Online Panel Recruitment Methods Outdated?

In an age where consumers are constantly distracted by multiple bids for their time, panel recruitment is more competitive than ever.

James Rogers

James Rogers

Focus Groups

GRIT Says Panel Woes Are Jeopardizing MR’s Future.

We have to overcome a common misconception about what mobile research really is, and what it can accomplish.

Michael Smith

Michael Smith

Research Methodologies

Online Panels: The Black Sheep of Market Research: Part 2

Panel companies have the background, knowledge, tools and technologies that can help online market research be great again.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Focus Groups

Who Are the Most Frequently Mentioned Research Panels?

This post will be the first in a series previewing key findings from a new study exploring the characteristics of survey research panelists

Tom H.C.

Tom H.C.

Research Methodologies

Communities Are Simply Conversations

Brands are now using online communities. But there’s still a lot of misunderstanding about how simple a research community can be.

Stephen Thompson

Stephen Thompson

Insights Industry News

Even Now, In The DIY Era, Communities Still Need to be Managed

It’s still important to stay close to our communities and provide the kind of management and support clients need.

Julie Paul

Julie Paul

Senior Vice President - Digital Services at Toluna Group

Online Panels: The Black Sheep of Market Research, Part 1.

It seems people have forgotten the value that a market research panel truly provides.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Insights Industry News

MR Realities: Panel Pains

Have you ever signed up to be a member of on-line/mobile panels? Don’t – it is a nightmare experience.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Research Methodologies

How Can the MR Industry #RewardBetter? CMOs Weigh In on the Power of Community

The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community.

Jonathan Price

Jonathan Price

Insights Industry News

Survey Respondents: The Polar Ice Caps of Market Research

In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.

Lisa Wilding-Brown

Lisa Wilding-Brown

Chief Executive Officer at InnovateMR

Research Technology (ResTech)

Virtual Reality: Changing the Way Marketers are Conducting Research

Instead of simply observing how consumers behave, companies want to know the reasons behind every decision.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

CASRO Transformation Series: SSI – Rules of Transformation in a Tech-Driven World

Panels and sampling are experiencing rapid change and innovation. Here, we share the insights of Chris Fanning, President and CEO of SSI.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

Research Methodologies

The Focus Group Turns 60: Time For An Upgrade?

Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.

Dean Macko

Dean Macko

Research Vice President at Voxpopme

Are The Days Of Online Research Panels Truly Numbered?

Panels today are less responsive and respondents do not remain in panels as long.

Frank Kelly

Frank Kelly

Senior Vice President Global Marketing & Strategy at Lightspeed GMI

Can Researchers Trust Online Access Panel Data?

Research Methodologies

Can Researchers Trust Online Access Panel Data?

12 “real respondents” were asked to give their honest views on market research. What they said was both fascinating and horrifying.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Methodologies

Using Creative Incentives to Increase Panel Engagement

Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.

Jonathan Price

Jonathan Price

Insights Industry News

MR Disruption Continues: Barnes & Noble College Rolls Out Research Offering

Research platform from Barnes & Noble College now offers access and insights from network of more than 5 million U.S. college students.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Heal Thyself! When Will Market Research Get Serious About Sample Quality?

Sample quality from online panels is an issue everyone knows about but no one wants to address.

Allan Fromen

Allan Fromen

Research Technology (ResTech)

My Experience Using Crowdsourcing Via CrowdMed To Diagnose A Rare Medical Ailment

Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Focus Groups

“Cool Hand Luke” And The Effects Of Deprivation

What happens when you deprive people of a favourite object, a usual stimulus, or any stimulus at all? You get results you did not expect.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Research Methodologies

An Open Discussion on the Impact of Respondent Sourcing

Frank Kelly explains how the quality of your research relies on the source of your respondents.

Frank Kelly

Frank Kelly

Senior Vice President Global Marketing & Strategy at Lightspeed GMI

The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias

Research Methodologies

The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias

The only way panel companies can ensure future relevance is by thinking and investing like brands.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Research Methodologies

Social Listening And Online Communities: 1+1=3?

Two out of the top 3 trends in market research repeatedly reported by Greenbook’s GRIT report are social listening and online communities.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

Online Research in 2020: Machines Will Take Your Surveys

Five trends in online sampling, and where they are headed in the future.

Ben Leet

Ben Leet

General Manager UK at YouGov

Research Methodologies

12 Reasons Why You Should Build An Online Community In 2015

In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Methodologies

The Best Super Bowl Ads: Opinions vs. Quantitative Super Test

There are many ways to judge the best of the Super Bowl commercials. These include party consensus, opinion leaders, and focus groups.

TRC Market

TRC Market

Research Methodologies

Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable

Three steps to make your consumer collaboration a real success in the long run.

Anouk Willems

Anouk Willems

Manager - e-CF NEXT at EXIN

Research Methodologies

Is Qual Evolving to Extinction?

We know that qualitative research is evolving. But, is it thriving or dying?

Jim Bryson

Jim Bryson

President at 20|20 Research

Insights Industry News

80% Of Your Research Should Be With Your Customers

For most brands and services my research has led me to suggest that about 80% of research budgets should be spent researching customers.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Focus Groups

GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research

An early look at the adoption of new research methodologies section from the upcoming GRIT Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview With George Terhanian, CSO of Toluna

A deep interview on transformation in the insights industry with Group Chief Strategy Officer of Toluna, Dr. George Terhanian.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

5 Things That Will Become Obsolete in Market Research Sooner Than You Think

As technological progress occurs at an increasingly rapid rate, we’re seeing creative destruction happen with alarming regularity.

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Research Methodologies

Crowdsourcing: Utilizing The Power Of The Many In Research

Ray Poynter explores how crowdsourcing is used in other fields and what market research can learn from these other sectors.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Smarter Data: Challenges And Opportunities

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

Eric Meerkamper

Eric Meerkamper

President at The RIWI Corporation

Social Media Week Big Take-Away: Context

After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.

Kate Davids

Kate Davids

Marketing Intelligence Strategy Manager at First Republic Bank

Insights Industry News

Text Analytics Goes Mainstream: Vision Critical Acquires DiscoverText

We are now a significant step closer to developing platforms that are truly based upon developing common informational frameworks,

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Breaking Out of the Box: Leveraging New Technology with Randall Beard
Natalie Pusch

Natalie Pusch

Senior Content Producer at Greenbook

The Greatly Maligned Focus Group

Gain & Retain®

The Greatly Maligned Focus Group

May I begin by recommending a marketing podcast entitled ‘Black T-Shirts’[i] that celebrates the intersection between creativity and marketing. The po...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Neuroscience in Market Research: Beyond the Hype

Neuroscience in Market Research: Beyond the Hype

In 2011, neuroscientist T. Sigi Hale PhD was principal researcher (known in academia as principal investigator) leading a National Institute of Health...

Hunter Thurman

Hunter Thurman

President at Alpha-Diver

How Video Insights Help Brands Connect with Target Consumers

How Video Insights Help Brands Connect with Target Consumers

Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insig...

Marina Ilishaev

Marina Ilishaev

Vice President, Product Marketing at Suzy

Strengthening B2B Relationships through Engagement

Focus on APAC

Strengthening B2B Relationships through Engagement

Improving B2B relationships in the post-Covid world.

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

From URL to IRL: How Top Brands Are Meeting Consumers Where They Are
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Designing Surveys Optimized for Modern Sampling Technologies

Research Methodologies

Designing Surveys Optimized for Modern Sampling Technologies

How to improve your survey design.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey

Research Methodologies

A Researcher Who Became a Respondent (Part Two): Mapping the Panelist Journey

An insider’s look into the online panelist experience.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

A Researcher Who Became a Respondent (Part One): Fixing Data Quality at the Source

Research Methodologies

A Researcher Who Became a Respondent (Part One): Fixing Data Quality at the Source

How can we improve the sampling process itself?

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

The Biggest Challenges Facing Millennials Going into 2022 and Beyond

Focus Groups

The Biggest Challenges Facing Millennials Going into 2022 and Beyond

Millennials: their drivers of happiness and their biggest challenges.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

What Does “The Office” Have in Common with the Market Research Sample Supply Chain? 


Insights Industry News

What Does “The Office” Have in Common with the Market Research Sample Supply Chain? 


Similar to the realm of video streaming services, the MR sample space faces increased fragmentation.

Patrick Stokes

Patrick Stokes

CEO & Founder at Rep Data

Attracting the Right Members for a Successful Community

Research Methodologies

Attracting the Right Members for a Successful Community

Discussing how to find the right respondents for your market research.

Emily James

Emily James

Insights Marketer at FlexMR

The Problem with Blaming the Survey for Poor Data Quality

Research Methodologies

The Problem with Blaming the Survey for Poor Data Quality

Respondent experience remains key to producing quality sample data.

Terence McCarron

Terence McCarron

CEO & Founder at OpinionRoute

Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)

CEO Series

Sample Quality & Modern-Day Panelists (Logit Influencer Series Episode 3)

A discussion on panel sample with market research industry leaders.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How to Talk to Me: What Clients Really Think of Your Marketing

Mastering Insights Communications

How to Talk to Me: What Clients Really Think of Your Marketing

A discussion of what clients are looking for in agency partners.

Lucy Davison

Lucy Davison

Founder and Managing Director at Keen as Mustard Marketing

Online DIY Sample Tools, Not A Fit For Most

Research Methodologies

Online DIY Sample Tools, Not A Fit For Most

DIY sample buying may look easy, but looks can be deceiving.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Supply, Demand and Sustainability in Market Research

Focus Groups

Supply, Demand and Sustainability in Market Research

The insights industry is facing a global supply shortage.

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

What Are The Consumer and Societal Reactions Towards Electric Vehicles?

Focus Groups

What Are The Consumer and Societal Reactions Towards Electric Vehicles?

Understand the impact of the unfolding EV revolution on communities, brands, and public consciousness.

Alex Bryson

Alex Bryson

Content & Product Marketing Executive and VP of Marketing at Pulsar Platform

GreenBook Future List Spotlight: Mark David Alvarez

Customer Experience (CX)

GreenBook Future List Spotlight: Mark David Alvarez

GRIT Future List honoree, Mark David Alvarez, tells us about his quest to champion digital research in a highly face-to-face research-centric market.

Greenbook

Greenbook

5 Considerations for Human Factors Testing

Research Methodologies

5 Considerations for Human Factors Testing

The medical device industry is an innovation hot spot. Here are five pitfalls to avoid so your project can be completed without unexpected interruptio...

Christine Lally

Christine Lally

President at Fieldwork Boston

Essentials When Building an Online Sample Platform

Research Technology (ResTech)

Essentials When Building an Online Sample Platform

The three-building blocks you need to master to build a reliable, representative online sample platform.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Is In-Person Research Dead? Or Just Hibernating?

Research Technology (ResTech)

Is In-Person Research Dead? Or Just Hibernating?

Remote research has its limits. But is remote research gone for good?

Brett Watkins

Brett Watkins

CEO at L&E Research

Communities: The Key to Strategic Research in the COVID-Era?

Research Methodologies

Communities: The Key to Strategic Research in the COVID-Era?

Once believed to be a minor player, online communities have become a central pillar of an effective research strategy.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

Why Virtual Focus Groups Could Become the Norm Post-COVID-19

5 reasons virtual focus groups could become a permanent fixture in the toolbox for market researchers.

Dan Fleetwood

Dan Fleetwood

President, Research & Insights at QuestionPro

The Five Clear Steps to Successful Product Testing Right Now

The Five Clear Steps to Successful Product Testing Right Now

Product testing during COVID is possible with these must-know steps.

Rebecca West

Rebecca West

Rare Honesty Sparks Rare Disease Drug’s Next Big Leap

Rare Honesty Sparks Rare Disease Drug’s Next Big Leap

A client’s breakthrough therapy versus the most popular treatment. Who would win?

Carol Tobler

Carol Tobler

Director, Quant Operations at Shapiro+Raj

The Power of a Pivot: Recovering Stronger With Compliant, First Party Data At Scale

The Power of a Pivot: Recovering Stronger With Compliant, First Party Data At Scale

The playbook for helping clients make informed data decisions.

Caroline Frankum

Caroline Frankum

Global CEO, Kantar, Profiles Division

Still More Dirty Little Secrets of Online Panels

Research Methodologies

Still More Dirty Little Secrets of Online Panels

Nearly half of your panel data is trash. Here is how to fix it.

Ron Sellers

Ron Sellers

What Would You Ask The World’s Largest Focus Group?

What Would You Ask The World’s Largest Focus Group?

Do know which key topics, opinions, and brands consumers are talking about? One tool can help you make sense of chatter from across the web.

Mercedes Lois

Mercedes Lois

Five Challenges to Overcome for Successful Market Research Online Communities

Research Methodologies

Five Challenges to Overcome for Successful Market Research Online Communities

Market research online communities can deliver unbeatable insights instantly and provide great ROI.

Lisa Boughton

Lisa Boughton

Director & Co-Founder at Angelfish Fieldwork

National Pork Board Uses Reinvented A+U to Understand the Demand Landscape for Pork

National Pork Board Uses Reinvented A+U to Understand the Demand Landscape for Pork

How the National Pork Board uncovered a clear path to innovation.

Paul Metz

Paul Metz

Executive Vice President at C+R Research

Traditional Online Panel vs. Programmatic Sample

Research Methodologies

Traditional Online Panel vs. Programmatic Sample

Learn how to decide between a programmatic vs an online panel.

Art Padilla

Art Padilla

Director of Panels at ThinkNow

Rethink River Sampling: The Savior of Your Panel Recruitment Strategy

Rethink River Sampling: The Savior of Your Panel Recruitment Strategy

Discover 3 new ways to integrate traditional and river sampling.

Mario Carrasco

Mario Carrasco

How to Ensure You’re Recruiting the Right Study Participants

How to Ensure You’re Recruiting the Right Study Participants

Recruiting the best participants is crucial for quality sample

Anton Nicolaides

Anton Nicolaides

Partner, Business Development & Research at Decision Point Research

Why Focus Groups Are Essential to CX

Why Focus Groups Are Essential to CX

Utilizing focus groups to gain insights for CX and marketing success

Laura Livers

Laura Livers

Chief Executive Officer at Focus Pointe Global

Recruiting Participants the Same Way and Expecting Different Results

Recruiting Participants the Same Way and Expecting Different Results

Pessimism about online sample quality abounds. This article discusses how recruiting through social networks can benefit the industry.

Hugh Carling

Hugh Carling

Co-Founder at Liveminds

6 Reasons Why Market Researchers are Adopting Online Qual

6 Reasons Why Market Researchers are Adopting Online Qual

MRX professionals are leveraging online qual for faster, better feedback

Ray Fischer

Ray Fischer

The Shopper’s Nest Community: Where Insights are Born, Relationships Nurtured & Sales Grow

The Shopper’s Nest Community: Where Insights are Born, Relationships Nurtured & Sales Grow

Maru/Matchbox created a private online insight community for Nestlé USA

Megan Paul

Megan Paul

Using itracks Video Chat to Further Understand Consumer Segments

Using itracks Video Chat to Further Understand Consumer Segments

itracks utilized its video interview software to gain deeper understanding of Anki’s target segments

Dan Weber

Dan Weber

Owner at Itracks

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers

Engagement-driven, social approach to online product testing.

Lisa Yu

Lisa Yu

Vice President at Ipsos Social Media Exchange

Three New Qualitative Research Technologies That Will Change Marketing and Innovation

Research Technology (ResTech)

Three New Qualitative Research Technologies That Will Change Marketing and Innovation

Learn about three technology trends that are changing the effectiveness of qualitative research and delivering actionable consumer insights.

Monica Zinchiak

Monica Zinchiak

Machine Learning Bolsters Market Research

Research Technology (ResTech)

Machine Learning Bolsters Market Research

From big data to predictive answers and targeting, machine learning technology is changing the market research industry.

Frank Smadja,

Frank Smadja,

Reaching for the Stars While Standing on a Garbage Pile

Insights Industry News

Reaching for the Stars While Standing on a Garbage Pile

Ron Sellers likes to participate as a research respondent to keep up with the industry. What he found in his inbox was discouraging.

Ron Sellers

Ron Sellers

Research Methodologies

Build a Winning Loyalty Program Strategy for Your Panel

This article outlines the four key building blocks for creating a great panel loyalty program strategy.

Kathryn Felke

Kathryn Felke

The Publisher’s Secret Weapon: Using Self-Declared Data to Build Audience Profiles

Research Methodologies

The Publisher’s Secret Weapon: Using Self-Declared Data to Build Audience Profiles

Publishers need to drastically expand their ability to provide the self-declared data that Facebook, Google, and more have made commonplace.

Kevin Gianatiempo

Kevin Gianatiempo

Senior Vice President - Partnerships & Alliances at Cint

CEO Series

2 Essential Questions You Need to Be Asking Your Data Provider

The two essential questions you should ask your data provider to gain a better understanding of research participants – and why it matters.

Melanie Courtright

Melanie Courtright

3 Reasons Why Online Surveys are Better Today Than A Year Ago

There have been many advancements in the evolutionary process of online survey technology and online sampling.

Jim Whaley

Jim Whaley

General Manager - Insights & Strategy at Gazelle Global US

Research Methodologies

Ever Thought of Researching Ethnic Minorities Online?

A treasure trove of insights awaits those with the confidence to challenge mistaken assumptions and to give a voice to ethnic minorities.

Marie-Claude Gervais

Marie-Claude Gervais

Research Methodologies

The High Cost of Cheap Sample

The fact is, bad or “cheap” sample can give you information that is dead wrong.

Rob Berger

Rob Berger

Welcome to the Third Age of Focus Groups

Research Methodologies

Welcome to the Third Age of Focus Groups

FocusVision CEO Jamin Brazil explains why the focus group is even more relevant today than it’s ever been.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Data Science

The Top 21 Emerging Research Methods of 2016 (A GRIT Sneak Peek)

Ray Poynter details the adoption level of 21 emerging research technologies as an excerpt from the forthcoming Q3/Q4 2016 GRIT Report.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Focus Group Moderation: It Isn’t What They Say, It’s What You Hear

Focus Groups

Focus Group Moderation: It Isn’t What They Say, It’s What You Hear

It’s hard not to think you know everything. I find this to be true in most realms, but especially in the world of market research.

Kerry Walsh

Kerry Walsh

Insights Industry News

Are Online Panel Recruitment Methods Outdated?

In an age where consumers are constantly distracted by multiple bids for their time, panel recruitment is more competitive than ever.

James Rogers

James Rogers

Focus Groups

GRIT Says Panel Woes Are Jeopardizing MR’s Future.

We have to overcome a common misconception about what mobile research really is, and what it can accomplish.

Michael Smith

Michael Smith

Research Methodologies

Online Panels: The Black Sheep of Market Research: Part 2

Panel companies have the background, knowledge, tools and technologies that can help online market research be great again.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Focus Groups

Who Are the Most Frequently Mentioned Research Panels?

This post will be the first in a series previewing key findings from a new study exploring the characteristics of survey research panelists

Tom H.C.

Tom H.C.

Research Methodologies

Communities Are Simply Conversations

Brands are now using online communities. But there’s still a lot of misunderstanding about how simple a research community can be.

Stephen Thompson

Stephen Thompson

Insights Industry News

Even Now, In The DIY Era, Communities Still Need to be Managed

It’s still important to stay close to our communities and provide the kind of management and support clients need.

Julie Paul

Julie Paul

Senior Vice President - Digital Services at Toluna Group

Online Panels: The Black Sheep of Market Research, Part 1.

It seems people have forgotten the value that a market research panel truly provides.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Insights Industry News

MR Realities: Panel Pains

Have you ever signed up to be a member of on-line/mobile panels? Don’t – it is a nightmare experience.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Research Methodologies

How Can the MR Industry #RewardBetter? CMOs Weigh In on the Power of Community

The right rewards and incentives are a large part of the solution as well as another increasingly important concept: community.

Jonathan Price

Jonathan Price

Insights Industry News

Survey Respondents: The Polar Ice Caps of Market Research

In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.

Lisa Wilding-Brown

Lisa Wilding-Brown

Chief Executive Officer at InnovateMR

Research Technology (ResTech)

Virtual Reality: Changing the Way Marketers are Conducting Research

Instead of simply observing how consumers behave, companies want to know the reasons behind every decision.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

CASRO Transformation Series: SSI – Rules of Transformation in a Tech-Driven World

Panels and sampling are experiencing rapid change and innovation. Here, we share the insights of Chris Fanning, President and CEO of SSI.

Jeff Resnick

Jeff Resnick

Managing Partner at Stakeholder Advisory Services LLC

Research Methodologies

The Focus Group Turns 60: Time For An Upgrade?

Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.

Dean Macko

Dean Macko

Research Vice President at Voxpopme

Are The Days Of Online Research Panels Truly Numbered?

Panels today are less responsive and respondents do not remain in panels as long.

Frank Kelly

Frank Kelly

Senior Vice President Global Marketing & Strategy at Lightspeed GMI

Can Researchers Trust Online Access Panel Data?

Research Methodologies

Can Researchers Trust Online Access Panel Data?

12 “real respondents” were asked to give their honest views on market research. What they said was both fascinating and horrifying.

Edward Appleton

Edward Appleton

Director Global Marketing at Happy Thinking People

Research Methodologies

Using Creative Incentives to Increase Panel Engagement

Having the right incentive, at the right time, can have a huge positive impact on engagement, response and appeal.

Jonathan Price

Jonathan Price

Insights Industry News

MR Disruption Continues: Barnes & Noble College Rolls Out Research Offering

Research platform from Barnes & Noble College now offers access and insights from network of more than 5 million U.S. college students.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Heal Thyself! When Will Market Research Get Serious About Sample Quality?

Sample quality from online panels is an issue everyone knows about but no one wants to address.

Allan Fromen

Allan Fromen

Research Technology (ResTech)

My Experience Using Crowdsourcing Via CrowdMed To Diagnose A Rare Medical Ailment

Lenny Muphy details his experience using the crowdsourcing platform CrowdMed, and how it relates to the insights industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Focus Groups

“Cool Hand Luke” And The Effects Of Deprivation

What happens when you deprive people of a favourite object, a usual stimulus, or any stimulus at all? You get results you did not expect.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Research Methodologies

An Open Discussion on the Impact of Respondent Sourcing

Frank Kelly explains how the quality of your research relies on the source of your respondents.

Frank Kelly

Frank Kelly

Senior Vice President Global Marketing & Strategy at Lightspeed GMI

The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias

Research Methodologies

The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias

The only way panel companies can ensure future relevance is by thinking and investing like brands.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Research Methodologies

Social Listening And Online Communities: 1+1=3?

Two out of the top 3 trends in market research repeatedly reported by Greenbook’s GRIT report are social listening and online communities.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

Online Research in 2020: Machines Will Take Your Surveys

Five trends in online sampling, and where they are headed in the future.

Ben Leet

Ben Leet

General Manager UK at YouGov

Research Methodologies

12 Reasons Why You Should Build An Online Community In 2015

In addition to being a source of innovation and inspiration for marketing, online communities can benefit your business in many other ways.

Adriana Rocha

Adriana Rocha

Founder & Chief Executive Officer at eCGlobal

Research Methodologies

The Best Super Bowl Ads: Opinions vs. Quantitative Super Test

There are many ways to judge the best of the Super Bowl commercials. These include party consensus, opinion leaders, and focus groups.

TRC Market

TRC Market

Research Methodologies

Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable

Three steps to make your consumer collaboration a real success in the long run.

Anouk Willems

Anouk Willems

Manager - e-CF NEXT at EXIN

Research Methodologies

Is Qual Evolving to Extinction?

We know that qualitative research is evolving. But, is it thriving or dying?

Jim Bryson

Jim Bryson

President at 20|20 Research

Insights Industry News

80% Of Your Research Should Be With Your Customers

For most brands and services my research has led me to suggest that about 80% of research budgets should be spent researching customers.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Focus Groups

GRIT Sneak Peek: The Top 5 Emerging Methods In Market Research

An early look at the adoption of new research methodologies section from the upcoming GRIT Report.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Interview With George Terhanian, CSO of Toluna

A deep interview on transformation in the insights industry with Group Chief Strategy Officer of Toluna, Dr. George Terhanian.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

5 Things That Will Become Obsolete in Market Research Sooner Than You Think

As technological progress occurs at an increasingly rapid rate, we’re seeing creative destruction happen with alarming regularity.

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Research Methodologies

Crowdsourcing: Utilizing The Power Of The Many In Research

Ray Poynter explores how crowdsourcing is used in other fields and what market research can learn from these other sectors.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Smarter Data: Challenges And Opportunities

The death of the newspaper is eerily similar to the impending fundamental changes to the legacy of the Marketing Research Industry (MRI). Customers wi...

Eric Meerkamper

Eric Meerkamper

President at The RIWI Corporation

Social Media Week Big Take-Away: Context

After this Social Media Week 2013, I’m walking away with a sense of the growing importance of context not only as a researcher but as a marketer.

Kate Davids

Kate Davids

Marketing Intelligence Strategy Manager at First Republic Bank

Insights Industry News

Text Analytics Goes Mainstream: Vision Critical Acquires DiscoverText

We are now a significant step closer to developing platforms that are truly based upon developing common informational frameworks,

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

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