Although there are some uses of crowdsourcing within market research, much of the most interesting work is being done in other fields, which opens up an exciting opportunity for market research to learn and adapt from successful models in other sectors. Continue reading »

In a previous post for Greenbook, I talked through the concept of Research Outlaws, the panel I ran at the MRS 2012 conference this week. In a world without direct questions, four brave researchers would be set a real problem by a real client and solve it using innovative methods. On paper, it worked. In reality…. Continue reading »

Imagine a world where it’s illegal to ask consumers direct questions – where the bulk of market research as we know it is no longer an option. What on earth would researchers do? What other information sources might clients turn to? Would there even be a “research industry” anymore? Continue reading »