Posts Tagged ‘Mu Sigma’

The Conundrum of Changes in Market Research and Predictive Analytics

Posted by Tony CosentinoWednesday, January 2, 2013, 8:34 am 3 Comments
Technologists and market research practitioners have long lived in parallel universes. In technology, we deal with tables, joins and the ETL process. In market research and analysis, we deal with datasets, merges and data preparation. When you think about it, these are the same things! The subtle difference is that technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Contributors, Data Visualization, Economic Trends, General Information, Industry Trends, Market Research, Market Research in the News, Market Research Techniques, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Framing the World of Predictive Analytics

Posted by Tony CosentinoWednesday, April 4, 2012, 7:47 am 3 Comments
During the past month, I was able to attend two premier conferences dedicated to predictive analytics; these were the The Predictive Analytics Summit in San Diego, and Predictive Analytics World in San Francisco. In categories like this, it’s next to impossible to follow the notion of a mutually exclusive and exhaustive set. In spite of this classification issue, I will do my best to provide a bird’s eye view of the sector. I’ve broken it down into three types of predictive analytics and the three types of companies pursuing the predictive analytics market.
This was posted under category: Best Practices, Big Data, Blogs, Branding, Business Leadership, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Leadership, Market Research, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,