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Posts Tagged ‘multi-country studies’

Why Survey?

Posted by Kevin GrayFriday, June 28, 2013, 9:23 am 18 Comments
Survey research has been declared dead before, yet it is still with us. In the '90s, for example, plummeting response rates were often portrayed as the death knell for survey research. Recently Big Data, Social Media and Biometrics are viewed by some as a grave threat to its survival. But has its death been exaggerated once more? Are traditional survey data utilized to their fullest? Are the New Data in reality an opportunity for survey research?
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Optimizing International Research

Posted by Edward AppletonSunday, July 31, 2011, 21:04 pm No Comments
If you're a clientside researcher working for a multinational company, much of your time is likely spent on multi-country studies. Doing anything across cultures to a high level, including research, is in my view a complex undertaking and requires a high degree of intercultural sensitivity if genuine insights are to be accessed. This goes well beyond offering a great translation service. Here are some thoughts on how to optimize international research:
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