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Posts Tagged ‘multi-layered analysis’

The Insights Golf Ball

Posted by Tiffany McNeilMonday, July 18, 2011, 7:00 am 1 Comment

I am on a never-ending quest for insights. I work on project after project, I mine primary and secondary sources, I dig out all of those brand planning models I store in my “reference” folder and I think and write and plan and think and write. . . and my question today is about what, exactly, I’m trying to find. The ideal seems to be something that rings true – obviously, lucidly true – but that somehow no one has figured out before, or at least that no one has articulated well enough before. And I guess sometimes I wonder if we’re trying too hard. Continue reading »

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