1. RN-GBook-480-60-B2B-Banner-5-16
  2. Greenbook 2
  3. Greenbook-Mobile-6.29.16-
  4. mfour_new_1

Posts Tagged ‘Münster University’

Marketing In Crisis – What Does That Mean For Market Research?

Posted by Edward AppletonFriday, May 31, 2013, 13:44 pm 9 Comments
Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D and Finance. Why is this relevant for Market Research?
This was posted under category: Analytics, Best Practices, Branding, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Insights, Market Research, Market Research in the News, Marketing, Reports and Whitepapers, State of the Industry, Strategy, The Global View Tags: , , , , , , , , , , ,