Posts Tagged ‘mystery shopping’

The Shape Of Mobile Market Research Over The Next Three Years

Posted by Ray PoynterMonday, February 3, 2014, 5:49 am 12 Comments
How will mobile impact society and research over the next 3 years? Ray Poynter gives his predictions.
This was posted under category: Analytics, Best Practices, Brands, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Research Insights from the GeekWire Summit

Posted by David BauerThursday, October 10, 2013, 8:24 am 1 Comment
We recently attended the GeekWire Summit to learn about the latest trends in technology development. During the event, we heard many visions for how technology will evolve and affect the user experience. As we listened to their ideas, we realized these developments will have important implications for the world of marketing research.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Emerging Techniques, Ethnography, Gamification, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Access Panel Recruitment: The Real Dirty Secret?

Posted by Laura DaviesTuesday, March 6, 2012, 7:00 am 3 Comments
Why do some panel owners treat respondents like a commodity? The obvious answer is that they want to get as much data out of them, at the lowest possible cost and achieve the largest possible profit. They are not interested in sending fewer surveys, paying better incentives, compensating for disqualifications or closed surveys. This is in large part because there is little incentive to do so (other than having a genuine regard for treating people fairly) when researchers who purchase sample do not demand this, and in fact demand ever lower sample prices.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Economic Trends, General Information, Industry Trends, innovation, Leadership, Market Research, Market Research Techniques, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Strategy, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , ,