Behavioral economist George Loewenstein suggests that if we want to understand human motivations in general we may learn more from studying non-consumption activities, such as professional mountaineering. Continue reading »

What’s the most frustrating aspect of working as a client-side researcher? Often the attitudes and misconceptions about research among our colleagues can be one of the most frequently occurring issues. Continue reading »

Of the 1856 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted… Continue reading »

Isn’t it about time we looked at the data and came up with a model of human decision making that doesn’t neglect social influence? Continue reading »

What underlies the evolutionary success of the human race and allows social networks to function? Continue reading »

If our interaction with other people through our social networks is the key to understanding mass behavior, why does much of our marketing activity continue to focus on understanding what individuals think and do Continue reading »

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted. Continue reading »

There are many challenges on both the client-side and the supplier-side to completing a successful research project. However, from working on the client-side there are some practices that can help the different parties work together more collaboratively. Continue reading »

Of the 1,598 unique links shared by the Twitter #MRX community in the past two weeks, here are the top ten most influential. Continue reading »

If you believe that technology companies will become major participants in the research economy, then you must also believe that transparency in how these companies do things will be much less than you are accustomed to. Continue reading »