Posts Tagged ‘netbooks’

Step 2: Surveys Aren’t Your Only Quantitative Data Source

Posted by Jason AndersonMonday, November 14, 2011, 19:55 pm 2 Comments
Rather than grow larger and larger panels with dozens of profiling questions repeated over and over, perhaps we should find new ways of identifying qualified participants. With some very basic filtering and analysis of my customer database, for example, I can reach response rates in excess of 30%. By targeting followers of relevant brands on Twitter, I can do the same in those cases where I need to reach outside my CRM system.
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