Archive: netflix

The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story

Research Methodologies

The Ted Lasso Effect: Cultural Collisions, Sport, and the Rise of the Human Story

Have you watched Apple TV+’s Ted Lasso series? It has struck a chord on both sides of the Atlantic, enjoying a level of success few would have anticip...

AM

Anthony Martin

CEO at BAMM

Descriptive Research and Insights are not Enough

LevelUP Your Research

Descriptive Research and Insights are not Enough

Broadly speaking, marketing research studies fall into two classes…descriptive and predictive.  Descriptive research includes things like segmentation...

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

The Netflix Effect

The Netflix Effect

A look into the average Netflix user.

David Swart

David Swart

Research Intern at Reach3 Insights

How Netflix Will Transform Brand Marketing

CEO Series

How Netflix Will Transform Brand Marketing

How advertising could flip the script for Netflix.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Three Trends Changing Market Research, Forever

Three Trends Changing Market Research, Forever

How the digital transformation in personal data is reshaping the insights industry

Rado Raykov

Rado Raykov

A Fusion of Thick and Thin Data

CEO Series

A Fusion of Thick and Thin Data

Explore the latest thinking in qualitative and big data at ESOMAR Fusion

Finn Raben

Finn Raben

Director General at ESOMAR

Growing the Industry by Funding More Research, Part Four (Netflix Viewership Data)

CEO Series

Growing the Industry by Funding More Research, Part Four (Netflix Viewership Data)

Thanks to Luth Research’s proprietary ZQ Intelligence™ technology, Netflix viewership data is now available.

Peter Zollo

Peter Zollo

Research Methodologies

Believability Is An Issue When Brands Use Social Media

What does the Netflix/Verizon spat tell us about brand trust? New data indicates quite a bit it seems.

Robert Passikoff,

Robert Passikoff,

Founder & President at Brand Keys Inc