In the high-stakes world of marketing, understanding your consumers is paramount. But what if I told you that some of the most common marketing strate...
In the past couple of years, bursting onto the marketers’ pop charts has been visual attention as it relates to audience measurement and more generall...
First, a quick recap of Part One that focused on behavior. Emotion in marketing communication is pretty much universally regarded as a good thing. Th...
Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...
Taking a step back from the buzz around neuromarketing to understand that the methodology is just one part of the insights process.
Neuromarketing has seen its fair share of pseudoscience. How can you determine the real from the fake?
GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.
We categorized every supplier invited to the meetings and added up the number of meetings for each group and here is what we found.
A new study demonstrates how a small sample of brain scanned participants can predict popularity at the cultural level.
An Introduction to Neuromarketing and Consumer Neuroscience – the most thorough, yet accessible, introduction to the field yet written.
Pitting Text Analytics vs. Social Media Monitoring vs. MROCs vs. Mobile vs. Neuromarketing.
Here are four strategies neuromarketing needs to pursue to win over the huge market of still skeptical mainstream research buyers.
Despite a clear and ongoing need for new approaches in market research, neuromarketing has so far failed to live up to expectations. Steve Genco explo...
The latest entry to neuromarketing books rules them all. Why is neuromarketing important? Why should you use brains in marketing?
What we need is a common language that provide actionable insights, but without a need for a PhD in neuroscience to make sense of it.
One of the most buzzed about topics at the ARF re:Think 2011 was Neuromarketing. Here’s a summary and conclusions on what was said.
Results from recent studies of online adoption and consumer usage of the channel. And, some new posts on innovation.