Archive: neuromarketing

4 Ways to Kill Your Brand (And How Neuroscience Can Avoid It)

Behavioral Insights Academy

4 Ways to Kill Your Brand (And How Neuroscience Can Avoid It)

In the high-stakes world of marketing, understanding your consumers is paramount. But what if I told you that some of the most common marketing strate...

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Thomas Ramsoy

Founder and CEO at Neurons Inc.

Can’t keep my eyes off you: ATTENTION! Part One

Gain & Retain®

Can’t keep my eyes off you: ATTENTION! Part One

In the past couple of years, bursting onto the marketers’ pop charts has been visual attention as it relates to audience measurement and more generall...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

Emotion: the Mandatory of Marketing – Part Two: Measurement

Gain & Retain®

Emotion: the Mandatory of Marketing – Part Two: Measurement

First, a quick recap of Part One that focused on behavior. Emotion in marketing communication is pretty much universally regarded as a good thing.  Th...

Ken Roberts

Ken Roberts

Chief Innovation Officer at Forethought

How neuromarketing research aids understanding of non-conscious choice

Research Methodologies

How neuromarketing research aids understanding of non-conscious choice

Emotions perform numerous crucial roles in our everyday lives. Through the expression of emotions we manifest our feelings, we signal our intentions, ...

Marlena Pracalo

Marlena Pracalo

Research Project Manager at NEUROHM

Trust Me: Quality Control in Neuromarketing Research

Trust Me: Quality Control in Neuromarketing Research

Taking a step back from the buzz around neuromarketing to understand that the methodology is just one part of the insights process.

Michelle Niedziela

Michelle Niedziela

Research Technology (ResTech)

Neuromarketing: Identifying the Fact From the Fiction

Neuromarketing has seen its fair share of pseudoscience. How can you determine the real from the fake?

Michelle Niedziela

Michelle Niedziela

Top 40 Predictions about Insights & Analytics for 2017

Top 40 Predictions about Insights & Analytics for 2017

GreenBook Blog checks in with 40 Insights & Analytics thought leaders who offer their predictions for 2017.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Who Were The Top 40 Most In-Demand Research Suppliers at IIeX NA?

CEO Series

Who Were The Top 40 Most In-Demand Research Suppliers at IIeX NA?

We categorized every supplier invited to the meetings and added up the number of meetings for each group and here is what we found.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Brain Scans, Cultural Popularity And Sample Sizes

Research Methodologies

Brain Scans, Cultural Popularity And Sample Sizes

A new study demonstrates how a small sample of brain scanned participants can predict popularity at the cultural level.

Thomas Zoëga

Thomas Zoëga

Chief Executive Officer at Neurons Inc

Research Methodologies

Thomas Zoëga Ramsøy’s Introduction to Neuromarketing and Consumer Neuroscience

An Introduction to Neuromarketing and Consumer Neuroscience – the most thorough, yet accessible, introduction to the field yet written.

Steve Genco

Steve Genco

Research Methodologies

Battle of the Methodologies

Pitting Text Analytics vs. Social Media Monitoring vs. MROCs vs. Mobile vs. Neuromarketing.

Tom H.C.

Tom H.C.

Research Technology (ResTech)

Can Neuromarketing Get Its Groove Back? Part 2

Here are four strategies neuromarketing needs to pursue to win over the huge market of still skeptical mainstream research buyers.

Steve Genco

Steve Genco

Research Methodologies

Can Neuromarketing Get Its Groove Back? Part 1

Despite a clear and ongoing need for new approaches in market research, neuromarketing has so far failed to live up to expectations. Steve Genco explo...

Steve Genco

Steve Genco

Neuromarketing for Dummies

The latest entry to neuromarketing books rules them all. Why is neuromarketing important? Why should you use brains in marketing?

Thomas Zoëga

Thomas Zoëga

Chief Executive Officer at Neurons Inc

Neuroscience Doesn’t Have To Be That Complicated!

Consumer Behavior

Neuroscience Doesn’t Have To Be That Complicated!

What we need is a common language that provide actionable insights, but without a need for a PhD in neuroscience to make sense of it.

Thomas Zoëga

Thomas Zoëga

Chief Executive Officer at Neurons Inc

Research Technology (ResTech)

ARF re:Think 2011: The Great Neuromarketing Debate

One of the most buzzed about topics at the ARF re:Think 2011 was Neuromarketing. Here’s a summary and conclusions on what was said.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Stats, More Stats, and Innovation!

Results from recent studies of online adoption and consumer usage of the channel. And, some new posts on innovation.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook