Posts Tagged ‘Neuromarketing’
My Adventures Up Close & Personal With Neuroscience
Wednesday, March 13, 2013, 23:56 pm 29 CommentsAn explanation of why I keep cancelling public appearances. Continue reading
Jeffrey Henning’s #MRX Top 10: It’s Not What Your Customer’s Thinking, But What Her Friends Are Thinking
Tuesday, March 5, 2013, 7:24 am No CommentsOf the 1,982 unique links shared on #MRX last week, here are 10 of the most retweeted. Continue reading
The Ripple Effect: The Influence Of Others On What We Buy
Monday, January 21, 2013, 8:13 am 4 CommentsIsn’t it about time we looked at the data and came up with a model of human decision making that doesn’t neglect social influence? Continue reading
Submissions And Voting Now Open for Insight Innovation Competition
Thursday, January 10, 2013, 9:05 am 1 CommentThe Insight Innovation Competition is an initiative to identify innovators whether they think of their solution as market research related or not, while supporting these firms through funding and mentoring from experienced professionals that can help them succeed. Continue reading
Next Gen Research: New Techniques, Neuro Nonsense & The Return Of The Hidden Persuaders
Thursday, December 13, 2012, 6:39 am No CommentsJohn Kearon on the next generation of research techniques and the missteps and missed opportunities along the way to the future of insights. Continue reading
Driving Innovation In The Insight Function: Introducing Insight Innovation Exchange
Monday, December 10, 2012, 7:05 am No CommentsGreenBook announces new platform to drive and support global innovation through global knowledge sharing and collaboration and promises to help “Chart the Future of Market Research™” Continue reading
What Makes Social Networks Tick?
Friday, November 16, 2012, 23:11 pm No CommentsWhat underlies the evolutionary success of the human race and allows social networks to function? Continue reading
ESOMAR Congress Was A Pivotal Event For MR
Tuesday, September 18, 2012, 7:23 am 23 CommentsThere were a few things that surprised me at ESOMAR Congress and that I think, when taken together, will be looked back on as pivotal moments in the future course of the market research industry. Continue reading
Research Innovation During Disruptive Change: 10 Key Takeaways From Market Research in the Mobile World
Tuesday, July 24, 2012, 11:27 am 7 CommentsNow that a few days have passed and I’ve had an opportunity to decompress and think about the MRMW conference in it’s entirety, I thought I’d share what the main takeaways were for me. Here are my Top 10. Continue reading
Should Focus Groups Carry A Health Warning? Implications of Behavioural Economics for Research
Wednesday, March 28, 2012, 5:45 am 2 CommentsWe now have increasing evidence from behavioral economics that people are often irrational in their decision making. This has major implications for how we conduct and analyze market research. But what else can we learn from behavioral economics? Here are few key observations that have implications for focus groups and market research in general. Continue reading




































