In a conference that’s been a little short on crazy ideas, Steven Kotler of the Flow Genome Project turned on the style in successive lunchtime sessions that brought the show a touch of visionary glamor. Continue reading »

Here is Jonathan Ewert’s take on 2 sessions during the 1st day of re:Think. Continue reading »

It’s 2013 and, sadly, too little has changed in market research over the past two decades.But there are some companies who are re:thinking how the research business needs to evolve. Here area few at re:Think 2013. Continue reading »

An explanation of why I keep cancelling public appearances. Continue reading »

Douglas Van Praet has been an outspoken critic of traditional market research. In this rapid fire interview Prashant Hari explore why. Continue reading »

Research is on the edge of a revolution in the way it conducts its business. Key changes include: research communities, mobile devices, social media, and Big Data. Research needs to work out what these new strands can add to the mix, rather than trying to fit them to some hypothetical and outdated model of what research is and how it should be evaluated. Continue reading »

What does the evidence from experiments in behavioural economics and neuroscience indicate about rational decision making in the face of risk and uncertainty? Are consumers’ really discreet, self-determining individuals who make considered, rational decisions? This view increasingly looks misguided and is probably a fallacy created by our own minds to make us feel in control of our behaviour. Continue reading »

I believe that our industry needs an independent, flexible, non-political and not purely financially driven channel to explore cutting edge innovation. I see these efforts as aligned with the goals and strategic objectives of other organizations and trade associations, often even collaborative with them, but we are still free to chart our own course and see what happens. Continue reading »

TRC Research is hosting their annual Frontiers of Research conference May 8th, in NYC. The conference will cover the full spectrum of buzz-worthy topics with speakers from four Ivy League schools, and presentations that range from poker to motion picture box office, this should be an informative and enjoyable day. Continue reading »

I raise the question of whether eye-tracking is making us blind, along with the related questions of whether neuroscience has made us stupid and have micro-expressions made us heartless. These research tools are getting a lot of buzz these days, much of it generated by their providers. I’m not sure these techniques are what we think they are and I am sure they are often not what they purport to be. Continue reading »