It could be argued that the shift to ‘new mutuality’ represents a coming of age for market research where the emergence of social media, big data and compelling new offers in the market, forces MR to finally confront the limitations of the traditional paradigms. Continue reading »

Of the 1,728 unique links shared on the #MRX community in the past two weeks, here are 10 of the most retweeted. Continue reading »

It’s time for the next phase of the GreenBook Research Industry Trends Study! Continue reading »

If you believe that technology companies will become major participants in the research economy, then you must also believe that transparency in how these companies do things will be much less than you are accustomed to. Continue reading »

Transparency is a long-held value of the research profession as it is with any discipline that claims to be scientific in its methods. Today we are competing against new entrants in our industry whose values and skills are primarily entrepreneurial and often at odds with the traditional values of our profession. Transparency is one of those values. Continue reading »

We look at our shiny new MR tools without paying proper attention to what aspects of the marketplace they are meant to enrich. To answer that question, let’s zoom above the trees and take a look at the battle just starting to take shape in the forest below. Continue reading »

Cheapness of data is missing the point. The issue is value or perceived value of the impact of the insights generated in most cases. Continue reading »

Are clients somehow less able to discern quality research, or are researchers thinking of the issue wrongly and clients are simply basing their supplier and methodological decisions on other factors that are more aligned with business needs? Continue reading »

The MRMW conference in Cincinnati next week is SOLD OUT at +300 attendees, so due to overwhelming demand we’ve negotiated a special opportunity for anyone else in that wanted to attend but didn’t make it in in time, or couldn’t make it for other reasons. Continue reading »

At the Market Research in the Mobile World conference next month in Cincinnati Senior leaders from Procter & Gamble, Ford, Coca-Cola & BBDO will participate in a panel discussion with NetBase, Decooda, Conversition & Anderson Analytics to take the first steps to establish a framework for global benchmarking of social media research. Continue reading »