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Posts Tagged ‘Next Generation market Research’

The Conundrum of Changes in Market Research and Predictive Analytics

Posted by Tony CosentinoWednesday, January 2, 2013, 8:34 am 2 Comments

Technologists and market research practitioners have long lived in parallel universes. In technology, we deal with tables, joins and the ETL process. In market research and analysis, we deal with datasets, merges and data preparation. When you think about it, these are the same things! The subtle difference is that technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset. Continue reading »

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The Meme Game

Posted by Leonard MurphySunday, May 22, 2011, 22:28 pm 1 Comment

Tom Anderson has been holding a research meme contest for a few months now, and it ends this week . I’ve found the creativity, humor, and insight demonstrated by all the submitters inspiring, but I couldn’t find time to try my hand at creating one myself. Well, this weekend I finally did and submitted the results into the NGMR contest. Continue reading »

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