Posts Tagged ‘NGMR LInkedIn group’

Following Up on the ‘Limiting Adjective of MR’ (Plus a GRIT Sneak Peek!)

Posted by Kevin LonnieSunday, August 21, 2011, 11:47 am No Comments
There were some great discussions that stemmed from my previous post about the “Limiting Adjective of ‘Marketing’ Research.” Some really insightful responses that exhibited multiple perspectives on the topic! The conversation also led to a question being asked in the GreenBook Research Industry Trends (GRIT) study, and early results showed that 42% said “yes, we need to develop a new term that is more reflective of what our business is today.” Even though this is not the majority, it does indicate a divide in how our industry views itself. I’m excited to continue the ride and see how things progress over the next few years.
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ARF re:Think 2011: Networking, Clubbing & Revolutionaries

Posted by Leonard MurphyMonday, March 28, 2011, 17:33 pm No Comments
Overall, this event reminded me of the importance of taking our online relationships into the real world. I certainly love being able to connect and collaborate with colleagues via the MRGA, this blog, LinkedIn, Twitter, Facebook, Quora, etc... but something special does happens when you shake hands with friends old and new. I love the intersection of online and offline as well as global and local that re:Think 2011 was an example of. It certainly inspired me to take advantage of local opportunities to engage and interact with others and I hope that we see the continuation of this trend at other events this year.
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