Announcing the publication of the 12th Edition of the GreenBook Research Industry Trends (GRIT) Report. Continue reading »

With TMRE just around the corner I caught up with Tom H.C. Anderson about the NGMR Disruptive Innovation Award and other misc. topics. Continue reading »

It’s time for the next phase of the GreenBook Research Industry Trends Study! Continue reading »

This years’ NGMR (Next Gen Market Research) Award Nominations are due in just under 2 weeks. Have you submitted your nominations yet? Continue reading »

I’m in the middle of a Linked-In debate on whether we as researchers are neglecting our methodolgical rigour at our peril, and opening ourselves to attack from all angles – the good, the bad and the plain charlatan, all of whom have wares to sell. Will this carry on? Here’s my take… Continue reading »

Ah Conference Season! That time of year when all of the myriad organizations within the market research space all vie for the attention, dollars, and attendance of everyone in the industry. For those of us who tend to get invited to participate in these things a lot one of the critical questions we have to ask is which organization has a mission that I want to support and will also best serve my business interests. Continue reading »

It’s that time again folks! Analysis and preparation for publishing the latest iteration of the GRIT report is just about complete. As usual, I am so excited about the great findings in the study that I just can’t wait to share them with all of my colleagues in the industry, so here is another sneak peek at what we found out. Continue reading »

Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other. Continue reading »

Today Andrew Jeavons, EVP at Survey Analytics, moderated a fascinating live debate on data privacy in market research. The virtual debate has been brewing in blogs, LinkedIn, and Twitter for some time, but a discussion paper on the topic from the MRS and new draft guidelines from CASRO brought this issue back to the forefront in recent weeks.

This webinar featured leaders from each of the three major market research associations, as well as industry opinion leaders on the topic. Here is what the six participants had to say in their opening statements. Continue reading »

We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified to discuss the issues involved. However, I do have a point of view on the topic and I thought I’d put forth my reasoning on why I think the MR trade orgs have it wrong in their suggested guidelines governing the use of social media data in market research. Continue reading »