Niels Schillewaert

Posts Tagged ‘Niels Schillewaert’

It All Makes Sense For Market Research: Cognitive Computing Makes Market Research 5D

Posted by Niels SchillewaertTuesday, January 29, 2013, 9:18 am 2 Comments

What would it mean for our research if our participants’ hardware could share their senses? Continue reading »

This was posted under category: Analytics, Behavioral Economics, Big Data, Business Leadership, Co-creation, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Neuromonitoring, Online Research, State of the Industry Tags: analyzing consumer conversations, Big Data, branding, brands, business leadership, change, Cognitive computing, cognitive load, communities, consumer behavior, consumer insight generation, consumers, creative destruction, creativity. culture, crowdsourcing, customer experience, detecting moods and emotions, emerging, emerging techniques, ethnography, facial pattern recognition, fragrance and flavor development, Hearing recognition, hybrid approaches, IBM, implicit measures, innovation, Innovation in Market Research, insights, market research, marketing and research, measure consumer emotions, mobile, mobile based technology, Mobile device, Mobile Research, Niels Schillewaert, observe factual patterns, online research community, packaging, product innovation concepts, qualitative analysis, senses, shopper insights, smartphones, strategic value, strategy, technology, text mining, transformation, trends, visual ethnography analyses, visual mining, voice patterns

The CEO Series: Kristof De Wulf of InSites Consulting

Posted by Leonard MurphyWednesday, May 9, 2012, 6:46 am 2 Comments

Continuing my series of interviews with the companies that are shaping the course of the future of research, today we have my chat with Kristof De Wulf, CEO of InSites Consulting. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Effective Marketing, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry Tags: Annelies Verhaeghe, behavioral economics, best practices, blogs, business leadership, change, communities, consumer behavior, dashboards, emerging, emerging techniques, ESOMAR, ethnography, Everybody Famous, gamification models, GRIT report, How Cool Brands Stay Hot, human capital, industry news, innovation, Innovation in Market Research, insights, InSites Consulting, Joeri Van den Bergh, Kristof De Wulf, leadership, market research, mobile, mobile ethnography, Mobile Research, MROC, netnography, Niels Schillewaert, research communities, Respondent Engagement, Social Media, social media analysis, Social Media Around The World, Steven Van Belleghem, technology, The Conversation Company, The Conversation Manager, Tom De Ruyck, transformation, trends

edward04: Great post. Obliquity (or what Prof Kay calls it) ...
Chris Robinson: David Ogilvy must have been sitting with Vin Scull...
Chris Robinson: Lets follow Tony's excellent summary from a consum...
Kathryn Korostoff (@ResearchRocks): I do think it is time to challenge old dogma. I ha...
Steve Needel: Tony's point would be more of a Holy Grail positio...
Inventory Spreadsheet: Well, more data means difficulty in management. Th...
stefanie: very interesting article...
Leonard Murphy: Great comments all. Did anyone check out the discu...
Chris Robinson: Well the Golden Age must be starting to show the f...
Chris Robinson: A panelist said, “I came away from this experience...