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Posts Tagged ‘Nike’

Why Category Insights Should Take a Back Seat in Millennial Family Marketing

Posted by George CareyFriday, April 22, 2016, 7:00 am 1 Comment
An introduction to Millennial family Passion Points and the power of marketing to the family heart, not just its head.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Data, Digital Marketing, Effective Marketing, Events, Fresh Voices, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, Social Media, State of the Industry, Strategy, Technology, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Will Zero-Based Budgeting Suffocate Brand Building?

Posted by Shane SkillenTuesday, March 29, 2016, 6:41 am 1 Comment
Will Zero-Based Budgeting Suffocate Brand Building? Not for smart marketers who see lean times as an opportunity to lead and shine.
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How To Avoid Disruption In Business And In Life

Posted by David RabjohnsWednesday, April 22, 2015, 10:56 am No Comments
Market research has historically done a poor job of helping companies avoid disruption. We are good at tweaking the known but not so good at spotting the next chapter.  To underline this fact 89% of firms that were on the Fortune 500 list in 1955 are gone. Companies like National Sugar, Detroit Steel and Studebaker all disrupted out of existence. This post, and the accompanying Ted talk, will argue that traditional market research techniques focus too much on the easy rational (system two) analysis vs. the more emotional (system one) world that we live in.  It will also share a new approach to exploring those primal system one motivations in order to avoid disruption.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Brands, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Marketing, Neuromarketing, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , ,

The Single Direction Technology is Moving, And Why It’s Vital to Consumer Behavior Research

Posted by Clint TaylorTuesday, April 22, 2014, 7:52 am 2 Comments
If market research is to continue to break barriers in quickly and accurately predicting consumer choice, then our techniques must be fused with those technologies that intimately attach themselves to all the depth and breadth of observable human behavior.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

From Socially Intelligent Business To Socially Intelligent Research

Posted by Andrew NeedhamWednesday, June 5, 2013, 7:00 am 2 Comments
Social intelligence is an adaptive, continuous, collaborative and open customer/consumer driven knowledge framework that sits at the center of a company’s organization like the hub of a bicycle wheel where all marketing and business disciplines feed into and out from the customer/consumer.
This was posted under category: Analytics, Best Practices, Big Data, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Online Qualitative Research, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,