GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Much has been written about IIeX already and I won't rehash the kudos, summaries, and exposition. So what does the success of the event mean for the industry as a whole and what will come next? In this post I'm going to give my take on that.