Posts Tagged ‘NPS scores’

Revenue Weighted NPS Scores – All customers are equal, but some are more equal than others

Posted by Vivek BhaskaranThursday, March 2, 2017, 6:00 am 6 Comments
Very few companies and models actually take into account the customer profile when reporting out NPS Scores.
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7 Tricks For Cracking Trackers

Posted by Katia PalliniTuesday, December 16, 2014, 10:50 am 1 Comment
Start cracking your tracker and make its data more impactful for marketers and end users. Combining the focus on relevant brand performance dimensions with the additional context deep dives will allow you to finally bring your tracker data to life again.
This was posted under category: Analytics, Best Practices, Brands, Business Leadership, Business Practices, Co-creation, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Economic Trends, Effective Marketing, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Business Savvy a Market Researcher are You?

Posted by Edward AppletonTuesday, July 12, 2011, 6:10 am 3 Comments
There's absolutely nothing wrong with the concept of delivering an insight that leads to a better marketing or business decision. But to what extent do we MR professionals really understand the realities of those making the decisions - in marketing, sales, finance and general management, to name a few?
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