Posts Tagged ‘observational data’

What is the Scientific Method, and How Does it Relate to Insights and Market Research?

Posted by Ray PoynterWednesday, May 3, 2017, 6:00 am 2 Comments
Ray Poynter explores how the scientific method can be applied to the process of finding insights in commercial organizations.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Brands, Business, Business Leadership, Business Practices, Data, Data Visualization, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Enlightened Approaches to Social Listening and Intelligence Can Transform Market Research

Posted by Leonard MurphyThursday, May 22, 2014, 8:02 am 4 Comments
The benefits of social research and intelligence are powerful, growing rapidly and has already become truly transformative to those who embrace it with an enlightened approach.
This was posted under category: Analytics, Best Practices, Brands, Business Leadership, Business Practices, Co-creation, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Has Social Media Analytics Met With Limited Success In Market Research?

Posted by Ray PoynterFriday, April 25, 2014, 9:39 am 28 Comments
The strength of social media monitoring and listening is that it can answer questions you had not asked, perhaps had not even thought of. Its weakness is that it can’t answer most of the questions that market researchers’ clients ask.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,