In its 10th year, GRIT is the leading and most comprehensive survey of our industry. As a sign of just how important this study has become, the Advertising Research Foundation, Qualitative Research Consultants Association, NewMR, The Research Club, and MRGA have joined GreenBook as co-sponsors. Continue reading »

It’s that time again folks! Continuing our strategy of the GreenBook Research Industry Trends (GRIT) study being a bi-annual tracking initiative with different focus areas in each wave, I am very proud to present to you the 2011 Fall Report. This is the 10th Edition of GRIT and the study has become one of the most important sources of information on trends within the global market research industry. Continue reading »

Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other. Continue reading »

Today Andrew Jeavons, EVP at Survey Analytics, moderated a fascinating live debate on data privacy in market research. The virtual debate has been brewing in blogs, LinkedIn, and Twitter for some time, but a discussion paper on the topic from the MRS and new draft guidelines from CASRO brought this issue back to the forefront in recent weeks.

This webinar featured leaders from each of the three major market research associations, as well as industry opinion leaders on the topic. Here is what the six participants had to say in their opening statements. Continue reading »

We just wrapped the Market Research Data Privacy Debate, and it went really well. I hosted the event but left the debate to others eminently qualified to discuss the issues involved. However, I do have a point of view on the topic and I thought I’d put forth my reasoning on why I think the MR trade orgs have it wrong in their suggested guidelines governing the use of social media data in market research. Continue reading »

As promised, the presentations from the 2nd International Conference on Market Research in the Mobile World are now available!

Here is how to access them:

Go to the MRGA 365 platform by clicking this link: http://www.marketplace365.com/Default.aspx Continue reading »

The Data Privacy debate has been percolating for some time now, but the Market Research Society in the UK has brought it to a rapid boil with the recent publication of their discussion paper on the topic. Because we think this issue is so critical and it needs more discussion NewMR & GreenBook, with the support of MRGA & NGMR, have decided to hold a public forum debate on the topic of data privacy so that the whole industry can get involved in this important discussion. Here are the details: Continue reading »

Consumers have embraced the social and community aspect of the Internet like no one would have imagined 10 years ago. Technical advancements, driven by today’s social consumer, are changing the way we conduct qualitative research. Continue reading »

Wow. It’s been a crazy last few weeks leading up to the 2nd International Conference on Market Research in the Mobile World, but it all paid off earlier this week as 175 professionals involved with mobile and social media research converged on Atlanta for an intense 2 days focused on knowledge sharing and debate worked together to develop a road map for how mobile and social media technologies can be utilized for insight generation. Continue reading »

A few weeks ago I was honored to be asked by Join the Dots to be interviewed by them as part of their re-branding launch. The topics we covered were a wide swath related current trends in the market research industry as well as the future of our profession. Continue reading »