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Posts Tagged ‘observational/ethnographic’

Should Research Agencies be Paid for the Value of Their Insights?

Posted by Edward AppletonTuesday, October 25, 2011, 6:45 am 11 Comments
An article in the October 2011 issue of Research Live ("The Value of Research" by Tim Phillips - it didn't appear to be in their online edition, but there is an alternate take here) on the topic of Agency remuneration prompted me to share my thoughts as a client-side researcher on the subject of ROI and market research.
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