1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘Offshoring’

Keys to Successful Outsourcing

Posted by Cyrus DeyhimiThursday, May 12, 2016, 7:00 am No Comments
When choosing to outsource, companies have many options to weigh, and many concerns to consider.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Data, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Tom Anderson Describes The New Face of Marketing Research Intelligence

Posted by Leonard MurphyThursday, June 2, 2011, 23:19 pm 5 Comments
Tom Anderson writes one of the best deconstructions of some of the critical issues impacting MR today. I consider this a "must read" piece; you might not agree with all of his points, but as always Tom creates a cogent and compelling argument for the need for radical grass roots reinvention of our industry.
This was posted under category: Association News, Associations, Blogs, Contributors, Economic Trends, Emerging Techniques, General Information, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, State of the Industry, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , ,

Why Are We Hiring Cheerleaders When We Need Quarterbacks?

Posted by Ron SellersThursday, May 5, 2011, 12:02 pm 1 Comment
I’ve seen a lot of discussion on various boards and blogs about making surveys more fascinating for respondents, in order to encourage higher response rates. Ideas have ranged from short-term solutions (have in-person interviewers use iPads, to create interest in the project) to the slightly absurd (give each respondent a free trip). There have even been lengthy arguments about replacing the word survey with something “sexier,” such as market intelligence or research science. I think these arguments tend to have things a little backwards. In my own humble opinion, response rates are falling because we’ve been abusing respondents for years, and they’re tired of it.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, General Information, Human Capital, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Online Research, Transformation Tags: , , , , , , , , , ,