1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘Ogilvy & Mather’

The Inaugural Effie Report: Learn What Drives Winning Marketing Campaigns

Posted by Leonard MurphyWednesday, October 10, 2012, 11:13 am 1 Comment
Effie Worldwide, in partnership with Millward Brown and GreenBook, today released the inaugural Effie Report, an in-depth analysis of – and discussion around – the drivers of marketing effectiveness.
This was posted under category: Association News, Best Practices, Branding, Brands, Business Leadership, Consumer Behavior, Consumers, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s Top 10 #MRX Stories: Ipsos Factos, MR’s New Face & Text Analytics

Posted by Jeffrey HenningFriday, June 10, 2011, 19:05 pm No Comments
Been too busy to keep up with the research news your colleagues are sharing on Twitter? Of the 1,577 unique links shared on the Twitter #MRX community this past two weeks, here are ten of the most popular.
This was posted under category: Blogs, Consumers, Contributors, Emerging Techniques, Industry News, Industry Trends, Insights, Market Research in the News, Market Research Techniques, State of the Industry, Text Analytics, Trends Tags: , , , , , , , , , , , , , , , ,