GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Time and time again, we’ve all heard talk in our industry around the quality of respondent databases and panel members. However, we are neither implementing sufficient solutions nor giving the panel members a voice regarding what we ask them to do.
To hear more from the perspective of the corporate researcher, this occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. This fifth interview continues the discussion about Next Generation insights techniques and the future of the consumer insights industry with Stacey Symonds of Orbitz, Worldwide.
As interview nine in the pre-MRMW North America 12 series, I got to talk with Leslie Townsend of Kinesis. Her immersion within the social sphere directly inspired “Voice of the User” builds. Going beyond just making surveys mobile-friendly, she believes in end-to-end transformation of the research process. Here’s more from Leslie.