Posts Tagged ‘online marketing’

10 Key Product Testing Market Research Insights

Posted by Colson SteberMonday, May 1, 2017, 6:00 am 2 Comments
Colson Steber shares 10 key product testing market research insights that can help put your product launch on-track for short-term adoption and long-term profitability.
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Access Panel Recruitment: The Real Dirty Secret?

Posted by Laura DaviesTuesday, March 6, 2012, 7:00 am 3 Comments
Why do some panel owners treat respondents like a commodity? The obvious answer is that they want to get as much data out of them, at the lowest possible cost and achieve the largest possible profit. They are not interested in sending fewer surveys, paying better incentives, compensating for disqualifications or closed surveys. This is in large part because there is little incentive to do so (other than having a genuine regard for treating people fairly) when researchers who purchase sample do not demand this, and in fact demand ever lower sample prices.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Economic Trends, General Information, Industry Trends, innovation, Leadership, Market Research, Market Research Techniques, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Strategy, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , ,