Online Qualitative Research

Posts Tagged ‘Online Qualitative Research’

Jeffrey Henning’s #MRX Top 10: Up! Adventure is Out There

Posted by Jeffrey HenningWednesday, May 15, 2013, 6:44 am 1 Comment

Of the 1,681 unique shared URLs in the past two weeks, here are 10 of the most retweeted. Continue reading »

This was posted under category: Analytics, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Social Media, State of the Industry Tags: Abacus Data, Advertising Research Foundation, best practices, brands, business leadership, change, Ciara Byrne, communities, consumer behavior, Consumer Insights, Consumer Segmentation, consumers, emerging, emerging techniques, Fast Company, Hannah Mumby, hybrid approaches, IieX, In-Tweet Surveys, industry news, innovation, Innovation in Market Research, Insight Innovation Challenge, insights, Ipsos, Jeffrey Henning, Joel Rubinson, leadership, market research, marketing, Millennials, MRX, Online Qualitative Research, PSFK, Research Now, research technologies, Respondent Engagement, Sean Copeland, Starcom MediaVest Group, Steve Jobs, strategy, technology, transformation, trends, Twitter, Vision Critical

Submissions And Voting Now Open for Insight Innovation Competition

Posted by Leonard MurphyThursday, January 10, 2013, 9:05 am 1 Comment

The Insight Innovation Competition is an initiative to identify innovators whether they think of their solution as market research related or not, while supporting these firms through funding and mentoring from experienced professionals that can help them succeed. Continue reading »

This was posted under category: Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, LATAM, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: Alex Batchelor of Brainjuicer, Ana Claudia Marquezano Alvarez, Analytics, Andres Barreto of Atom Accelerator, Ari Popper of SciFutures, Association News, associations, Author of Herd & I'll Have What She's Having, behavioral economics, best practices, Big Data, blogs, Brand Insight Manager Latin America for Nestle-Purina, branding, Bryan Dorsey Research Technology Manager at John Deere, business leadership, business practices, change, co-creation, communities, Consumer Anthropology, consumer behavior, consumer experience, Consumer Strategy and Insights Director of Pepsico Latam, consumers, contributors, crowdsourcing, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, emerging, emerging techniques, Events, Fresh Voices, gamification, General Information, Global Strategic Insight Director, Head of Research with CFA-AIG, human capital, hybrid approaches, IieX, industry news, Industry Trends, innovation, Innovation in Market Research, Insight Innovation, Insight Innovation Competition, Insight Innovation Exchange, Insight Innovation Forum., insights, insourcing, ISO, Johnson & Johnson, LATAM, leadership, LinkedIn Discussions, location-based sm, Mark Earls, market research, Market Research in the News, Market Research Techniques, marketing, Mobile Research, Neuromarketing, neuromonitoring, NewMR, Online Qualitative Research, online research, Reports and Whitepapers, research games, Research Industry Trends Survey, Respondent Engagement, Ruben Alcaraz, Santiago Vitale, Social Media, social sample, State of the Industry, strategic value, strategy, Susana Pamplona Miranda, technology, Text Analytics, The Global View, transformation, trends, Voice of Costumer (VOC)

Driving Innovation In The Insight Function: Introducing Insight Innovation Exchange

Posted by Leonard MurphyMonday, December 10, 2012, 7:05 am No Comments

GreenBook announces new platform to drive and support global innovation through global knowledge sharing and collaboration and promises to help “Chart the Future of Market Research™” Continue reading »

This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, insourcing, ISO, LATAM, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, social sample, State of the Industry, The Global View, Voice of Costumer (VOC) Tags: Alex Batchelor of Brainjuicer, Ana Claudia Marquezano Alvarez, Analytics, Andres Barreto of Atom Accelerator, Ari Popper of SciFutures, Association News, associations, Author of Herd & I'll Have What She's Having, behavioral economics, best practices, Big Data, blogs, Brand Insight Manager Latin America for Nestle-Purina, branding, Bryan Dorsey Research Technology Manager at John Deere, business leadership, business practices, change, co-creation, communities, Consumer Anthropology, consumer behavior, consumer experience, Consumer Strategy and Insights Director of Pepsico Latam, consumers, contributors, crowdsourcing, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, emerging, emerging techniques, Events, Fresh Voices, gamification, General Information, Global Strategic Insight Director, Head of Research with CFA-AIG, human capital, hybrid approaches, IieX, industry news, Industry Trends, innovation, Innovation in Market Research, Insight Innovation, Insight Innovation Competition, Insight Innovation Exchange, Insight Innovation Forum., insights, insourcing, ISO, Johnson & Johnson, LATAM, leadership, LinkedIn Discussions, location-based sm, Mark Earls, market research, Market Research in the News, Market Research Techniques, marketing, Mobile Research, Neuromarketing, neuromonitoring, NewMR, Online Qualitative Research, online research, Reports and Whitepapers, research games, Research Industry Trends Survey, Respondent Engagement, Ruben Alcaraz, Santiago Vitale, Social Media, social sample, State of the Industry, strategic value, strategy, Susana Pamplona Miranda, technology, Text Analytics, The Global View, transformation, trends, Voice of Costumer (VOC)

When it comes to political research, the answers aren’t always in the data book

Posted by Adam RossowMonday, September 24, 2012, 7:34 am 1 Comment

In the political arena, it’s just as important to know how strongly voters feel about a message, how it truly impacts them, and what feelings it evokes, than it is to uncover whether they are simply favorable or unfavorable. Continue reading »

This was posted under category: Blogs, Consumer Experience, Contributors, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Qualitative Research, State of the Industry Tags: Adam Rossow, best practices, business leadership, consumer behavior, consumers, emerging techniques, hybrid approaches, ideas, IModerate, in-depth interviewing, innovation, insights, market research, marketing, Online Qualitative Research, policial polling, political research, pollster, Qualitative Research, strategy, thought & feelings, transformation

Jeffrey Hennings’s #MRX Top Ten – From the Whirlwind: Pinterest & Twitter Research Picks Up as Telephone Slows Down

Posted by Jeffrey HenningWednesday, May 30, 2012, 7:17 am No Comments

Of the 1,360 unique links shared on the Twitter #MRX community last week, here are the Top 10 most retweeted. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Reports and Whitepapers, Social Media, State of the Industry Tags: #MRX community, Adam Helweh, Adam Staton, AdWeek, Baskin Shark, behavioral economics, best practices, Big Data, branding, BritainThinks, business leadership, business practices, consumer experience, contributors, Daniel Kahneman, Deb Mattinson, Decipher, Digital Marketing, Economic Trends, Effective Marketing, Events, Facebook, focus group, General Information, Honomichl 50, Industry Trends, James Rohde, James Verrinder, Kristin Luck, market research, Market Research in the News, Market Research Techniques, Merry Baskin, Michael Wolff, Neal Cole, Online Qualitative Research, online research, Peter Dann, Pew Report, Pinterest, Reports and Whitepapers, Secret Sushi Creative, Social Media, social media market researc, Stan Sthanunathan, State of the Industry, Technology Review, Telephone Response Rates, The Law Of Small Numbers, The Market Research technology Event, The Nursery, Twitter, Women in Research

The Disinhibition Effect

Posted by Kerry HechtTuesday, May 10, 2011, 19:19 pm No Comments

It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk about their experiences and their feelings towards products brands and services, but is the dialogue ‘real’ enough? Continue reading »

This was posted under category: Best Practices, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, General Information, Innovation in Market Research, Market Research Techniques, Online Qualitative Research, Social Media Tags: best practices, communities, consumer behavior, consumers, creativity. culture, disinhibition effect, Dub, Dub Studios, emerging techniques, ethnography, hybrid approaches, innovation, Innovation in Market Research, insights, John Suller, Kerry Hecht, MROC, Observational, Online community, Online Qualitative Research, perception, Respondent Engagement, Social Media, technology, The Psychology of Cyberspace, transformation, user experience

Ellen: Hi Adriana: I think you are spot on with what i...
edward04: Great post. Obliquity (or what Prof Kay calls it) ...
Chris Robinson: David Ogilvy must have been sitting with Vin Scull...
Chris Robinson: Lets follow Tony's excellent summary from a consum...
Kathryn Korostoff (@ResearchRocks): I do think it is time to challenge old dogma. I ha...
Steve Needel: Tony's point would be more of a Holy Grail positio...
Inventory Spreadsheet: Well, more data means difficulty in management. Th...
stefanie: very interesting article...
Leonard Murphy: Great comments all. Did anyone check out the discu...
Chris Robinson: Well the Golden Age must be starting to show the f...