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Posts Tagged ‘online representativeness’

Generalizing: The Bane of Insights

Posted by Ron SellersThursday, September 22, 2011, 7:17 am No Comments
I often wonder whether, in research, we spend so much time navigating the complexities of gathering the data that we neglect the all-important field of communicating what we find. Issues such as online representativeness, phone response rates, and newer forms of data collection (mobile MR, social media sampling, etc.) take up so much of our mental bandwidth that it can be easy to give short shrift to clarity and accuracy in reporting.
This was posted under category: Best Practices, Blogs, Contributors, General Information, Industry Trends, Insights, Leadership, Market Research Techniques, Online Qualitative Research, Online Research, Reports and Whitepapers, Respondent Engagement, State of the Industry, Strategy, Trends Tags: , , , , , , , , , , ,