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Posts Tagged ‘Online research communities’

Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable

Posted by Anouk WillemsThursday, January 29, 2015, 7:51 am 1 Comment
Based on a recent InSites Consulting study among 735 participants of 11 ongoing Consumer Consulting Boards (also known as online research communities), we identified 3 steps to make your consumer collaboration a real success in the long run.
This was posted under category: Behavioral Economics, Best Practices, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Reports and Whitepapers, State of the Industry, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Do Clients Think About MR Impact?

Posted by Niels SchillewaertThursday, November 20, 2014, 9:54 am 6 Comments
As part of the last round of GRIT we asked 185 MR buyers about their views on the impact and effectiveness of market research studies. Contrasting the ideal characteristics of a market research study and our actual practice reveals a number of interesting gaps.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Gamification, General Information, GRIT, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

When Information is Hard to Get: Creating Positive Feedback Loops through Engagement in Online Research Communities

Posted by Niels SchillewaertMonday, July 2, 2012, 8:07 am 3 Comments
When information is hard to get, method engagement such as presenting consumer insights in creative ways triggers positive feedback loops that reveal information one would otherwise miss out completely. While online research communities are an ideal method to achieve this, technology alone is not enough – it is about engaging and activating people!
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Gamification, General Information, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , , , , , , , , ,