Posts Tagged ‘OODA’

Has Market Research Waited Too Long (To Evolve)?

Posted by Leonard MurphySunday, February 27, 2011, 22:45 pm No Comments
I've written before about the impact that DIY platforms, emerging integrated business intelligence technology, insight-driven brand consultancies, and other new supplier types that thrive on collecting and analyzing data from multiple channels are having on the market research space. Examples of this trend includes companies like Alterian, Clarabridge, CivicScience, and host of others. These rapidly developing new entrants to the space are creating whole new value models that are a direct challenge to traditional market research firms. Deccoda represents the next evolution of this new paradigm; a technology driven offering that directly ties in multi-channel data collection and analysis and combines it with market simulations, marketing mix analysis, and predictive modeling to give marketing organizations real-time, actionable, ROI-driven data.
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