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Posts Tagged ‘Outsourcing’

Keys to Successful Outsourcing

Posted by Cyrus DeyhimiThursday, May 12, 2016, 7:00 am No Comments
When choosing to outsource, companies have many options to weigh, and many concerns to consider.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, Data, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Insights Supplier- Part 2: Organizing for Success

Posted by Tony CosentinoThursday, February 23, 2012, 22:56 pm No Comments
The canopy of the insights industry includes many different branches of the value chain such as consulting and professional services, data collection and sample access, secondary data market, and increasingly, technology integration considerations. It’s hard to put forth a one-size-fits-all model to address the different suppliers. Instead, the attempt here is to set out some general models and go-to-market approaches based on the firm’s specific market offer.
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

MR Innovation Challenges

Posted by Navin WilliamsTuesday, June 21, 2011, 17:31 pm 2 Comments
There are a lot of interesting conferences happening in the MR community (many of which I am missing!) about change and the direction MR is taking. The question is who will survive? Will it be the Goliaths of market research who seem reluctant to change the old ways or the new age firm David’s with radically different approaches in their DNA? In an ideal world it should be a bit of both. The big firms lead with innovation and therefore lead the industry and a bunch of smaller firms cut through the clutter. Is that happening? Maybe a little. Is enough happening? Probably not.
This was posted under category: Business Leadership, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , ,