Posts Tagged ‘P & G’

Are Big Ideas Bad Ideas?

Posted by Ian MurrayMonday, May 20, 2013, 15:45 pm 4 Comments
NewMR, if it is to be worthy of the name, needs to be about more than innovative new methods. It needs to insist on a new relationship with the businesses and organizations it serves.
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News Flash: Researchers Are in Business, Not Just the Esoteric Pursuit of Data

Posted by TRC Market ResearchMonday, October 10, 2011, 22:36 pm 3 Comments
As "for profit" researchers, we need to move faster in the direction of producing things that clients truly value. They've told us what those things are and nothing is stopping us from building on their thoughts with our own ideas. Any firm that fails to do that will have a tough road ahead. Those that do, however, will dominate the future of market research (or whatever the industry morphs into).
This was posted under category: Association News, Best Practices, Brands, Business Leadership, Contributors, Economic Trends, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the News, Respondent Engagement, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , ,