Posts Tagged ‘panel quality’

Market Research: It’s Time To Put Up Or Shut Up

Posted by JD DeitchTuesday, December 8, 2015, 8:15 am 5 Comments
In the modern era, concerns about panel quality are hardly new. But they are now boiling over into the public domain.
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Garbage In Garbage Out Part Deux (aka Panels Suck)

Posted by Jason AndersonThursday, September 13, 2012, 7:33 am 7 Comments
Consider: What’s the difference between a $6 respondent and a $25 respondent? Is the $25 respondent substantially better in terms of recruiting practices, data quality, and policy integrity? Or was the $25 respondent simply a $6 respondent that had been purchased from another source and marked up? And how can you tell the difference?
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Access Panel Recruitment: The Real Dirty Secret?

Posted by Laura DaviesTuesday, March 6, 2012, 7:00 am 3 Comments
Why do some panel owners treat respondents like a commodity? The obvious answer is that they want to get as much data out of them, at the lowest possible cost and achieve the largest possible profit. They are not interested in sending fewer surveys, paying better incentives, compensating for disqualifications or closed surveys. This is in large part because there is little incentive to do so (other than having a genuine regard for treating people fairly) when researchers who purchase sample do not demand this, and in fact demand ever lower sample prices.
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