Posts Tagged ‘Panel Recruitment’

Is Legacy Online Panel Recruitment Outdated?

Posted by James RogersWednesday, October 5, 2016, 6:00 am 3 Comments
In an age where consumers are constantly distracted by multiple bids for their time, panel recruitment is more competitive than ever. Ensuring the right approach to panel recruitment is imperative if representative sample supply is to be sustained
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Access Panel Recruitment: The Real Dirty Secret?

Posted by Laura DaviesTuesday, March 6, 2012, 7:00 am 3 Comments
Why do some panel owners treat respondents like a commodity? The obvious answer is that they want to get as much data out of them, at the lowest possible cost and achieve the largest possible profit. They are not interested in sending fewer surveys, paying better incentives, compensating for disqualifications or closed surveys. This is in large part because there is little incentive to do so (other than having a genuine regard for treating people fairly) when researchers who purchase sample do not demand this, and in fact demand ever lower sample prices.
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