GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
State-of-the-art mobile research is the innovation our industry needs to embrace. But before that can happen, we have to overcome a common misconception about what mobile research really is, and what it can accomplish.
Although the advent of DIY tools that simplify everything has led to recent moves away from managing communities so closely, it’s still important to stay close to our communities and provide the kind of management and support clients need.
The announcement that Google had launched a formal market research offering sent shock waves through the industry today. What was surprising wasn't that they did it but how well thought out the offering was. Is there a silver lining in this apparently oh so dark cloud? Yes, I think there is.