GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Marketers, insight professionals, and market researchers need to be aware that mobile is already a major part of existing research methods. So, here is my Big Picture of the Key Trends in Mobile Market Research.
In September 2012 the market research Twittersphere gained a stand-out new voice. With her provocative and all-too-accurate analysis of research’s weaknesses, @Angry_MR_Client quickly gained 1500 Twitter followers and the attention of industry influencers – not to mention a column in GreenBook. We know who Angry is… Now it’s time to let the secret you’ve all been wondering about out!
Angry_MR_Client recently emerged as a voice of humorous hard truths to research suppliers from the client side perspective. In this interview they delve more deeply into what they think is ailing the industry and what needs to be done about it.