Posts Tagged ‘PepsiCo’

The 15 Most Innovative Market Research Clients (GRIT Spring 2015 Sneak Peek)

Posted by Leonard MurphyWednesday, April 8, 2015, 8:51 am 3 Comments
New in the GRIT study this year is an investigation of the most innovative clients. The table below shows the top 15.
This was posted under category: Analytics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Conclusive Proof That Social Media Data Predict Sales…Now What?

Posted by Joel RubinsonTuesday, November 25, 2014, 17:48 pm No Comments
Now that we know that social media data are quantitative and predictive, we must create research protocols to harness their full transformative power.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Michelle Adams 2 Minute Review of NIMF

Posted by Leonard MurphyFriday, November 14, 2014, 11:06 am 1 Comment
Michelle Adams of Marketing Brainology gives a great summary of the recent Nonconscious Impact Measurement Forum, with the key learnings and outcomes from the event.
This was posted under category: Behavioral Economics, Best Practices, Business Leadership, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Neuromarketing, Neuromonitoring, Online Research, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Announcing The Finalists Of Phase 3 Of The Insight Innovation Competition

Posted by Leonard MurphyFriday, May 31, 2013, 7:39 am No Comments
It’s my pleasure to announce the finalists voted on by the insights community to move on to the next round:
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, Gamification, General Information, Human Capital, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: Mobilizing MR for Marketing, Mobile Research & Big Data

Posted by Jeffrey HenningSaturday, September 15, 2012, 9:02 am 2 Comments
Of the 1,727 unique links shared by the Twitter #MRX community in the past two weeks, here are the top ten most influential.
This was posted under category: Association News, Associations, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Experience, Digital Marketing, Economic Trends, Events, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Online Research, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Sharpening the Saw: The Market Research Technology Event

Posted by Kelley StyringMonday, April 9, 2012, 11:49 am 2 Comments
Market Research is bifurcating - becoming at once more grounded in real people through the rise of ethnography and shop-along interviews where real people bring you into their real-ish lives (or as much as they can given you are an interviewer with a giant video camera in their very very clean house) and at the same time, MR is becoming more Technology centric and dependent. And, it is the intersection of these two where some true beauty happens in terms of human understanding.
This was posted under category: Best Practices, Big Data, Blogs, Brands, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,