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Posts Tagged ‘perception’

Growing the Industry by Funding More Research – Part Two

Posted by Peter ZolloThursday, September 22, 2016, 6:00 am No Comments
Collaborata is the first platform that crowd-funds research, saving clients upwards of 90% on each project. We’ve asked Collaborata to feature two projects that are currently funding on a biweekly basis.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Growing the Industry by Funding More Research

Posted by Peter ZolloWednesday, August 24, 2016, 6:00 am No Comments
Collaborata is the first platform that crowd-funds research, saving clients upwards of 90% on each project. We’ve asked Collaborata to feature two projects that are currently funding on a biweekly basis.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

20 Marketing & Sales Guidelines for MR Business Leaders

Posted by Steve HenkeTuesday, August 23, 2016, 7:00 am 1 Comment
Many of the CEOs in our industry are uncomfortable with the concept of a proactive, outward-reaching marketing and sales initiative. It’s not necessarily that they don’t want to do it, they’re simply not sure how to go about it.
This was posted under category: Best Market Research Companies, Best Practices, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Disinhibition Effect

Posted by Kerry HechtTuesday, May 10, 2011, 19:19 pm No Comments
It’s a given that within online qualitative research (blogs, video diaries, forums, chat, etc), researchers get the opportunity to hear consumers talk about their experiences and their feelings towards products brands and services, but is the dialogue ‘real’ enough?
This was posted under category: Best Practices, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, innovation, Innovation in Market Research, Insights, Market Research Techniques, Online Qualitative Research, Social Media, Technology, Transformation Tags: , , , , , , , , , , , , , ,

Don’t Blame The Focus Group For Leaders’ Shortcomings

Posted by Susan AbbottWednesday, March 9, 2011, 8:56 am 1 Comment
In an age of hyper-competition in virtually every industry, and rising consumer expectations, it seems curious that anyone would be criticized for listening to their customers. But even as the exhortations to be customer focused have grown louder, one of the key tools for good listening – the focus group – regularly comes under criticism.
This was posted under category: Best Practices, Business Leadership, Consumer Behavior, Consumer Experience, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , ,

Making Market Research Sexy? Yep, & Here Is The Proof!

Posted by Leonard MurphyThursday, October 14, 2010, 14:01 pm 3 Comments

The coolest benefit of my blogging activities has been the opportunity to meet and talk with some truly extraordinary people in our industry; from my connections on LinkedIn, to my “tweeps” as well as my day job colleagues, I have …

This was posted under category: Branding, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Insights, Leadership, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , ,

Time To Pop The Bubble

Posted by Leonard MurphyWednesday, August 11, 2010, 10:35 am 2 Comments

Yesterday Beth Rounds at Cambiar shared an article from the Harvard Business School “Working Knowledge” website titled What Is Customer Opinion Good For?, written by James Heskett, a Baker Foundation Professor, Emeritus, at Harvard Business School. I won’t quote …

This was posted under category: Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Effective Marketing, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Insights, Research Industry Trends Survey, Respondent Engagement, State of the Industry, Transformation Tags: , , , , ,

What Do Consumers Think? Don’t Even Bother Asking

Posted by Leonard MurphySaturday, May 29, 2010, 16:40 pm 3 Comments

Ron Sellers, the new agent provocateur of the research world, is causing all the right kinds of trouble again! His firm, Grey Matter Research & Consulting has had hundreds of requests for their report Dirty Little Secrets of Online Panels

This was posted under category: Brands, Consumer Behavior, Innovation in Market Research, Insights, Respondent Engagement, Transformation Tags: , ,