GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
The IIEX Health conference took place on the 29th of April at the WHYY center in Philadelphia. Speakers from the pharmaceutical industry, software and research organizations were well represented making it a very fecund forum for ideas.
The recent GRBN survey on Trust and Personal Data tells us that, across the global, people are already concerned about the possible misuse of their personal data, and as many as 36% are very concerned about this issue.
Volunteered Personal Information (VPI) plays a critical role in moving the debate about permission marketing forward. It’s a shift that requires everyone to see their profile as an asset - where individuals are actively engaged in valuing and protecting their own data.
We believe making data free and open needs to be guided to ensure high impact and meaningful engagement. Guided engagement can play a part in defining a critical set of questions that need to be answered.
A new report from the Global Research Business Network on attitudes to personal and sensitive data has revealed that 40% of UK citizens and 45% of people living in the US saying they are very concerned about how their data is used.
An indepth conversation with Paul McDonald of Google Consumer Surveys on where they have been, what's in store for 2014 and how GCS is evolving to deliver more impact and value to consumers, researchers and other Google products.