Posts Tagged ‘personality types’

The Avenger’s Guide to Qualitative Respondents

Posted by Brian MaddenThursday, May 17, 2012, 9:27 am 1 Comment
Anyone who’s moderated knows that a difficult respondent can bring you down while good respondents can refresh you just as fast. Unfortunately, there’s no absolute field guide out there on how to classify and tackle all these individual personalities from a qualitative perspective. So while I don’t have all the answers, I can offer you a simple and fun evaluation, one that reflects what we see day in and day out, personified through a Marvel™ous display of super egos. That’s right, the first ever Avengers Guide to Qualitative Respondents.
This was posted under category: Best Practices, Blogs, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, General Information, Innovation in Market Research, Insights, Market Research Techniques, Online Qualitative Research, State of the Industry, Trends, Uncategorized Tags: , , , , ,