Insight functions are functionally driven to dehumanize their subjects. When it comes to insight, the very structure of the organization is specializing the human out of the customer. If any function in a company should be empathetic to the full customer experience, it should be insight. Continue reading »

Earlier this month it was announced that Steven H. Cohen, Co-founder & Partner of In4mation Insights (www.in4ins.com) had been named the recipient of the American Marketing Association’s (AMA) 2011 Charles Coolidge Parlin Marketing Research Award. Continue reading »