GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Whether Martech eats Adtech, they merge or continue to coexist one thing seems to be clear - we are looking at the new, data & software fueled marketing world order and research doesn't have a clear role in it.
Brace for the flood of Marketing Apps. Developers will find many new contexts and use cases in which marketers, brands, and other constituencies can interact with consumers and users providing rich experiences.