At the GreenBook Insight Innovation Exchange (#IIeX) in Philadelphia today Proctor & Gamble shared a research request that demonstrates the intimacy and comfort that research participants have with their smart phones. Continue reading »

Social intelligence is an adaptive, continuous, collaborative and open customer/consumer driven knowledge framework that sits at the center of a company’s organization like the hub of a bicycle wheel where all marketing and business disciplines feed into and out from the customer/consumer. Continue reading »

Do you have consumer insights-related needs that currently are not being met? Challenge the consumer insights industry to answer your unmet needs! Continue reading »

At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

We are seeing a future unfold right now where the establishment of common information frameworks will function as the central driver of business insights across the organization, and the traditional role of research professionals will evolve to be the facilitators of getting to the “why” of the business issue rather than the collectors of the “who, what, when, where, & how” of data. Continue reading »

We just saw a significant glimpse of the future of market research in the Communispace/Promise deal. Here is my take on the broader implications for the insights industry. Continue reading »

The MRMW conference in Cincinnati next week is SOLD OUT at +300 attendees, so due to overwhelming demand we’ve negotiated a special opportunity for anyone else in that wanted to attend but didn’t make it in in time, or couldn’t make it for other reasons. Continue reading »

I believe that our industry needs an independent, flexible, non-political and not purely financially driven channel to explore cutting edge innovation. I see these efforts as aligned with the goals and strategic objectives of other organizations and trade associations, often even collaborative with them, but we are still free to chart our own course and see what happens. Continue reading »

Are MR executives really embracing this “New Talent for A New Age”concept? Beth Rounds asks Lock Collins, Cambiar’s Human Resources Practice Leader to weigh in on the topic Continue reading »

In the spirit of the season, here is my list of predictions for the year ahead. Continue reading »