Archive for the 'Philter Phactory' tag

RESEARCH OUTLAWS: THE ROUND-UP

  By Tom Ewing In a previous post for Greenbook, I talked through the concept of Research Outlaws, the panel I ran at the MRS 2012 conference this week. In a world without direct questions, four brave researchers would be set a real problem...
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Research Outlaws

  By Tom Ewing Imagine a world where it’s illegal to ask consumers direct questions – where the bulk of market research as we know it is no longer an option. What on earth would researchers do? What other information sources might...
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