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Posts Tagged ‘Point of Emotion’

Jeffrey Hennings’s #MRX Top Ten – MR Roles Are Changing

Posted by Jeffrey HenningTuesday, May 15, 2012, 7:44 am No Comments

Of the 1,280 unique links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Continue reading »

This was posted under category: Best Practices, Blogs, Business Leadership, Contributors, Economic Trends, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Research Games, Respondent Engagement, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Recall Must Die: Capturing the Point of Emotion

Posted by Andrew JeavonsTuesday, April 24, 2012, 18:04 pm 7 Comments

Most market researchers give little to no thought to their reliance on recall. They fail to challenge themselves to better understand respondents, and in so doing they fail their clients and themselves. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Research, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
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